Why Your Business Should Use Social Media

Day in and day out I hear grumbling from business owners about their social media woes. Probably the most common questions, complaints, or concerns I hear aren’t even about the success of their social media efforts, but apprehensions about getting in the social media game in the first place.

We in the biz call these “pain points.” Generally, pain points refer to specific problems prospective customers of your business are experiencing, problems that you can then work to solve, thus creating value for your customers, and customers for your business. But pain points can also refer to problems you as a business owner are experiencing, like trying to wrap your head around social media. It would be my job then to create solutions to these problems.

The Top 3 Pain Points I Hear Most Often:

o   “I just don’t get it. Why do I need to use it?”

o   “I don’t have time.”

o   “What would I even post?”

 

I just don’t get it. How it will help my business?

So, you have a website, right? Most likely you do. At the time, you probably weren’t sure why you needed that either, besides the obvious fact that everyone else seemed to be doing it. I mean, what’s wrong with a simple ad in the phone book!

You knew to run a successful business you needed a place for people to learn more about you, contact you, shop your services or products, etc. But how are people discovering new businesses and seeking the products they need these days? How would they find you if you didn’t have a website, and once you did jump on the digital bandwagon, how would they know to look for your there?

Word of mouth has been the most fundamental and essential social media tool we’ve ever known, and that’s not changing any time soon. Your personal email signature, business cards, are radio/tv spots are a few of the other most common ways businesses have always spread the word.

And then there was social media… Imagine if you could use social media in all of its interconnected glory to connect with your community, engage them in your business, and drive people directly to your website where your community becomes your customers.

Easy peasy, right…? Actually, there’s a sophisticated methodology, in fact an entire industry behind that simple redirect. Social media is about connecting people & building relationships. When we build relationships, we build trust, and as we all know, trust is critical for successful businesses.

This is what we like to call the “know, like, trust” factor. When people get to know you, and they like you, they are more willing to do business and exchange money with you because they trust you.

See, it’s not like we’ve been telling you about social media for no reason, there is a method to the madness, I promise!

 

What in the world would I post about!?!

Your phone book ad, your business card, your billboard, they’re all static; they’re two-dimensional information only promotions. They’re basically just all business cards of different sizes. The only problem a business card ever solved was a wobbly table.

Your social media posts can deliver so much more! Depending on your audience and your industry, with social media, you can engage with and invite people to see inside and understand your business and the solutions you offer in ways a business card could never do.

  1. Behind the scenes. People love to get a sneak behind the curtains. You may think what’s going on back there is boring, but to the folks that aren’t toiling away there every day, it can be quite fascinating. Taking your customers behind the scenes is also a great way to build a tangible relationship between your business and your customers, it helps people connect, and connections are what people put their trust in and where they spend their money.  
  2. Entertain your audience with a fun fact about products, your services, and your industry. Be creative. Present your content in popular “hashtag days” like #motivationalmonday, #hottiptuesday, or #thirstythursday. (Speaking of hashtags...well, let’s save that for another blog!)
  3. Ask for feedback! Social media is all about engaging. Asking for feedback is a great way to get your community involved and have them feel invested in what you’re doing, and being a part of something. If you’re a blogger, ask for suggestions on what people would like to read about next. If you’re looking to make changes in the products you sell, ask your audience to weigh in on what they would like. Or it could be as simple as, “Which is your favorite season and why?” The important part here, is that if you do ask a question, be sure to acknowledge the answers and keep the conversation going.

 

“Customers report spending 20% – 40% more money on brands that have interacted with them on social media. Some people may consider social media followers a vanity metric that does not relate to more profits, but this statistic proves that simply isn’t true!”

- Lyfe Marketing

 

I just don’t have the time!

Ready to take the plunge, but can’t find a minute to do so? Create a social media editorial calendar, or consider a scheduling app to help you coordinate your efforts. You don’t have to be online all the time, you just have to find a time to check in and engage with your audience. Maybe over coffee in the morning, or as your settling down for a few minutes at night.

There are of course strategies upon strategies and best practices to help guide your social media efforts, but simply getting in the game should be your first priority; you can figure out the rest as you get comfortable and start seeing the results of your efforts.

Truth is, you most likely hired someone to build your website, because your website should look cool, and work, and you had no idea how to build it, what it should say, or what it should do. The same can be done for your social media marketing.

At 802Social, we strive to help businesses not only to succeed in their social media marketing efforts, but to understand the power and importance behind the investment. We have the time, and we know how to use it. Give us a call and we’ll help get you started!

 

Go Social with 802Social

HIGHLIGHT YOUR INSTAGRAM STORIES to Tell a Story

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Last August I published a blog titled, Have you Created Your Story Yet. The post took a deep dive into Instagram Stories, what they are and how to use them to promote your brand. At the time, your Instagram Story could only be live on your Instagram profile for 24-hours before disappearing into the ether…that is, until now!

Instagram recently released “Highlights." This new feature allows a user to curate and highlight specific stories on your profile that are easily accessible, featured prominently with customizable text and thumbnail images, and stay there for more than a meager 24-hours, as in, like… forever!

Tell Your Story, Front and Center
You may have posted hundreds of stories on Instagram, and while they’re each super special in their own right, not every one is worthy of a Highlight.

Your Highlights should highlight only the most valuable content from your stories; content that not only makes sense to save, but tells your story, and encourages people to return and feel engaged such as handy tips, frequently asked questions, and sneak peeks behind the scenes.

Highlights give you the opportunity to showcase what is exceptional about your brand and business, front and center. New people will be able to get to know you right at that outset, and your trusted community of friends can see what you’re really about.

Months ago, it was a real bummer that you couldn't save stories that were really resonating with your audience, but with Story Highlights, you can resonate indefinitely!

Stratagize, Don’t Agonize
What do targeted advertising, promotional campaigns, content creation, and social media all have in common; besides being our bread & butter here at 802Social? They’re all a vital part of your marketing strategy, and your marketing strategy is all about telling your brand story.

Instagram Story Highlights are a great way for you to show off what sets your brand and business apart from all the others. It’s the same thing you try to do across the board with your marketing strategy, only here, you’re able to really choreograph how your audience experiences your brand, by stratagizing how you tell your story.

Plan ahead: Don’t just highlight every story you’ve ever posted, curate your highlights so you’re telling the most compelling and captivating stories possible, or record brand new ones that highlight your brand, your products, your team, and your story. Maybe those are your top tier Highlight categories, chock full of links to blogs and resources that engage and really entice visitors to hang out with you for a while.

Marquee Production
Instagram allows you to customize your Story Highlights by personalizing and branding your cover photos and thumbnails (think bright neon lights!), creating unique category names, and ringing all the bells and whistles like text and animation, that set your Instagram profile apart from the still images on your website or (gulp!) your paper brochures.

If you’re doing it right, new Instagram followers will flock to your profile and feel connected and informed by your highlighted stories. Take a look around and see who else is doing it, how they’re doing it, and what really speaks to you. This will give you an idea of where to start.

So you want to know how to actually create Instagram Story Highlights!?
Join my Facebook Group to get the inside scoop on how the pros plot Instagram Highlights, how to WOW your audience with customized content, and highlight the best of your brand and business to keep your visitors coming back.

See just how high our Highlights get at 802Social!

Facebook Groups: Connecting Your Community

In my blog post from last August about Growing Your Facebook Business Page, I noted with some amazement that by the first quarter of 2017, Facebook had 1.94 billion active monthly users; by the fourth quarter, that number jumped to 2.2 billion! Of those 2.2 billion individual users, one billion belong to Facebook Groups.

Facebook has long held to its original mission statement, which committed the platform to giving “people the power to share and make the world more open and connected.” There is no question they still do that, but in 2017, Facebook introduced the company’s new mission statement which envisions providing, “people the power to build community and bring the world closer together.”

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This focus on building communities and groups, is a natural evolution of the way we interact every day. Groups can galvanize new possibilities, and forge new, active, and important webs of connection.

Create Your Group
Anyone can create a group. Chances are, there’s already a group out there rallied around your particular interest. Do your research before you create your own group. Type your interest in the search bar at the top of the page and choose “Groups” from the list of possible search categories.

Groups can be small, just you and your siblings, or you and your office mates, or a much larger community of like minds in your industry. If you find groups related to your business or interests already exist, join up! Plugging into a group offers insights into trends and discussion you otherwise might be missing, allows you to keep an eye on the conversation, and provides an opportunity to present your brand’s perspective.

Set your notifications to alert you whenever there’s a new posting so you can stay on top of the conversation, at least for a little while.

Attract Like Minds
When you begin to set up your group, you'll need to decide on a name that resonates with the community you’re looking to connect with. Search for names you think work best to make sure they haven’t already been taken.

Make sure whatever name you choose clearly represents what your group is about. It's not necessary to make a single catch-all group, you may want to create smaller, more individualized groups focused on specific services or products your business offers. For example, TV networks have groups for their entire network, and separate groups for individual programs.

Invite people to join your group. Colleagues, employees, friends and family will help get things started. Spread the word by cross-promoting your new group on other platforms and reaching out specifically to active contributors to your Facebook Page or similar groups; let them know you’re creating a group that you’d love them to be a part of.

Privacy & Personality
There are three types of groups on Facebook, depending on the group's privacy settings:

· Open – Anyone can view the group, its members, and their posts.

· Closed – Anyone can view the group and its members, but only members can see group posts.

· Secret – Only members can see the group or any of its information.

Set the privacy of your group to reflect how you want the group to interact and conversations to unfold. As the group evolves, so can your privacy settings. You may start open, but want to close up a bit as your group really expands.

Finally, you’ll want to personalize your group. Go through the group settings to make sure you’ve provided all the information, photos, and images you can to customize and brand your group’s Facebook presence. Start populating your group feed with relevant content, and engage in any conversations that get started and gain traction.

Promote the conversation by asking questions, or asking specifically for input or advice. Conversations are the foundation of connections, and connections are what hold your group together.

Still unsure? Join my Facebook Group, and have a look around!  Behind the Scenes of Social Media

Be social! Join the conversation with 802Social.

Blah, Blah, Blog… What’s the Big Deal?

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There’s something I really like about writing a blog about blogging. We’re always told the best leaders lead by example, so it just seems fitting I should carve out a little time to write a blog about blogging.

My clients ask me all the time if I think they should start a blog for their business. Most of the time they rattle off a litany of reasons why they can’t, or haven’t yet. The number one reason most people don’t start a blog for their business is that they simply feel like they don’t have the time, and if there’s anything I really understand about running a business on top of everything else we do in the world, it’s definitely that feeling that there’s never enough time.

Just like everything else you do for your business and personal life, finding time to write a blog is all about sensible scheduling, reasonable expectations, and responsible deadlines. But why should you even consider doing it...?

Value & Insight
I like to think about blogging as both a way for me to focus my thoughts and insights, hone my skills, and reflect intentionally on the work I do; and a way I can provide real value to my clients and community.

Your business is constantly jockeying for attention from loyal customers, and working to build an engaged and active audience. The more value and insight you can provide for what is basically free, the more likely you are to build and retain an enthusiastic customer base.

Blogging is a way for you to differentiate your business from all the others. It’s where you can express your own personality, share valuable insights and information with a community that is interested in what you have to offer, and distinguish yourself as knowledgeable and experienced.

· Attract and Excite Your Audience
· Express Your Personality and Share Your Expertise
· Provide Real Insight and Value

Blogs aren’t limited to simply writing. The most dynamic blogs include photos, videos, links to specific pages on your website, or other social media platforms. The more you can do to keep your audience engaged, and provide access to insights and information they’re not finding elsewhere, the more they’ll come to rely on you and share your blog with a wider audience.

Social Media Content
Blogging for your business also provides you with ready-made content for other social media platforms. Writing a blog post once or twice a month should be a key part of your overall content marketing and social media strategy, and it’s a great way to drive traffic to and from all of your online venues.

New and relevant blog posts provide content and targeted destinations for email marketing campaigns, Twitter, Facebook, and Instagram posts. All your social media postings should include links to your various other social media outlets, websites, and related blog posts. It’s like a shell game, except that under every shell there’s more interesting and illuminating information, and it keeps people and search engines interested and engaged in your business.

SEO & Google
Sometimes you just have to the feed the beast, and this beast loves valuable, relevant content. Google and other search engines are constantly scouring the internet and your website for new and dynamic content. Static, stand-alone websites that haven’t been updated in years, fall off a proverbial cliff when it comes to search engine ranking.

Blogging is an exceptional way to keep your website and other social media platforms active and attractive to search engines. Any new strategic content, text, videos, images, links you post, all work to attract search engines back to your website where they review your site and increase your ranking.

Make the Time
Make your blog a part of your business, or more importantly, a part of your business’ marketing strategy. Blogging shouldn’t be a chore, it should be more of an opportunity once or twice a month to sit down for an hour and focus your attention on something specific and interesting about the work you’re doing.

Don’t worry about length. Short blog posts with a couple of images and links are sometimes even better than longer posts that delve deeper into a particular topic. Use your blog to answer common questions you’re hearing from your clients and customers. Highlight new trends in your industry, or offer compelling solutions to your customers’ ‘pain points;’ they’re looking for answers, you just have to provide them, and blogging is a great way to do just that.

Blog social with 802Social, we’re spreading the word!

“Hustle” – Welcome to my word for 2018!

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hus·tle /ˈhəsəl/ (verb) 1. the courage, confidence, self-belief, and self-determination to go out there and work it out until you find the opportunities you want in life. (urbandictionary.com)

 The last two internet-fueled mega-decades of innovation and independence spawned what some people are calling the “side-hustle generation;” a near millennial obsession, if not an art of instinctual necessity. In this context, the “hustle” implies an almost deceptive stealth, as if the thousands stitching success together on Etsy while driving an Uber to tidy up their Airbnb were somehow pulling a fast one on everyone, but that’s not the way I see it.

A Different Kind of Year

2017 was a different kind of year for 802Social. I spent a lot more time working directly on my business, more so than ever before, slowly shifting the side-hustle to the main event, and I’ve been doing that through sheer dedication and tenacity. Even so, I've still only just started to scratch the surface of what I want to do, and what 802Social is poised to become.

·       Leaving a job after 16 years

·       Starting your own business

·       Being your own boss for the first time

·       Developing time management skills and the knowledge to successfully
run a business while raising a family

·       Pitching yourself to prospective clients

·       Closing the deals

·       Being successful with each client

Any of this sound familiar? All of it took serious hustle and determination. Not the “side-hustle” kind of hustle, the dogged, determined, confident courageous kind, the kind 2018 is made of.

The Cobbler Has No Shoes

At times, I feel very much like the cobbler in that old saying. I work so hard for my clients every day that I sometimes I forget one of the most important clients of all –  802Social!

A cobbler can’t “walk the walk” without shoes, that seems obvious enough. For 802Social to “walk the walk,” I’m starting off with committing to the conversation: 2018 will see at least one blog post per month, putting the social back in the 802.

I’m working on my list of ideas now, so if you have any questions or ideas you would like for me to explore regarding social media, send me a message.

Also, if you’re not seeing that one blog per month, feel free to call me out! :) Sometimes that hustle needs a little a kick in the pants.

I Want More!

The world of social media means surrounding yourself with inspirational people doing inspirational things all over the place, and sharing your inspiration with them. That’s a lot of inspiration! Courage, confidence, and self-determination got me where I am today, but today is not the destination.

Social media hangs its hat on the “call to action.” Laying yourself bare and putting your personal, financial, business and strategic goals out for the world to see can be downright terrifying, but it can also be the best way to rally your hustle and call yourself to action, so that’s exactly what I’m doing.

I want more, 2018! And, I’m coming to get it!

Hustle with 802Social, we’re going places!

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Instagram Live – Lights. Camera. ACTION!

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Instagram has done it again! There is a certain intimacy to the relationships we cultivate these days with the organizations and businesses we support and follow. Social media allows us to stay informed and even peek behind the curtain in ways we never could before.

Instagram has taken that relationship to the next level. You can now connect with your Instagram audience in real time with Instagram Live.

Your patrons, followers, friends, family, and supporters are all carrying a digital tin can in their pockets all day with a string attached that connects directly to you. Anytime you want to, you can pick up the can on your end and let everyone know what you’re up to.

Show and Tell
The most important reason to “go live” is simply to invite your audience to share something that feels vital and personal. It’s the kind of connection and engagement you just couldn’t offer before.

· Launching A New Product
· Big Announcement
· Behind the Scenes
· Live Q&A
· Live Chat

You’ve done all these things before in analog; maybe you’ve sent out a press release, or an email blast to your client list, but now that you’ve worked so hard to build a dynamic Instagram following, it’s time to show them who you are and what you’re up to in ways a simple email never could.

Go Live! Let’s get started. How to launch your first Instagram Live.
· Click the camera icon on the top left from your home screen.
· You’ll see four options: Live, Normal, Boomerang, Rewind, and Hands-free.
· Select ‘Live.’ All you need to do is push the “Start Live Video” button and you’re rolling.
· You are now broadcasting live. Your Instagram followers will get a notification that you are currently live.

A few important things to remember:

1. Pin the title of your video – People are dropping in and out of live videos all the time, so a great way to encourage them to stay is to let them know what you're actually talking about. Type a short comment at the start of your video and tap to pin it. Your title will stay on the screen for all to see.

2. Who's watching? – Tap on the eye icon at the top left to see who’s watching. If you happen to see some pesky trolls watching or commenting inappropriately, tap the "x" next to their name to remove them from the live stream.

3. Use both views of your camera – Be the director. Flip between the view of yourself talking, and what it is you’re talking about. This is a great way to keep people engaged as you invite them into your world. Note: At this time, you cannot use the flash when live.

4. Analytics – Once you tap "End Broadcast," a screen will appear showing you the total number of viewers. Take a screenshot of the analytics and save it for later comparisons. You’ll also see an arrow in the top right corner, which will allow you to save your entire broadcast to watch again and again. :)

5. Turn on Notifications – Users that have their Notifications turned on will receive a message when you go live, and you’ll be able to see how many people are tuning in. Remember to turn your Notifications on, too, so that you will also get alerts when people you follow go live.

How to Get People to Show Up?
Tell them! Use all the tools you already have at your disposal to reach out to your audience and let them know you’ll be going live. Make an announcement on Facebook, FB Groups, Twitter, email, blog, Instagram, Instagram Stories, etc.

Plan it out! Know ahead of time exactly why you’re going live, what you want to show and tell, and what you want to accomplish. Make sure you’re bringing real value to your live appearance; give people a reason to not only show up, but to stick around and see what you’re up to.

Have fun! Don't worry if you feel silly or a little shy to go live, it gets easier! Many experts including myself have gone live many times with no one showing up. Just remember, your live recording stays active for 24 hours, which gives users plenty of time to find you and wonder why they missed it in the first place

GO LIVE with 802Social on IG to learn more!

Still Life in Moving Pictures

Instagram Carousel takes your audience on an animated ride through your life and times. A single still shot can speak a thousand words, but how many words can 6 still shots and 4 videos speak? Or 1 conspicuous selfie and 9 hilarious videos? Or 8 captivating photos, and… you get the point. Carousel lets you share up to 10 photos or videos in a single post!

Upsell on Carousel
Instagram does so much of the heavy lifting for you when it comes to selling your business and services, but a single still shot of your shop or sales team at the company picnic doesn’t tell the whole story.

Carousel lets your audience come along for the ride. By sharing multiple videos and photos in a single post, you can capture your audience and share an experience you otherwise wouldn’t be able to. Swiping is engaging, and engaging means your audience is connecting with you and your brand, so get them swiping.

Your Carousel can revolve around a certain theme – your new product line, or your building expansion; or it can be a scrapbook of a day in the life at your business. When Instagram users go their feed, they’ll see a double set of white squares in the top right-hand corner of the image indicating it’s a Carousel. Once in the Carousel selection, those white squares will be replaced with blue dots at the bottom of the image. In either case, users can swipe back and forth to see all the photos and videos in your Carousel, liking each one along the way.

Create Your Carousel
It won’t slow down, so hold on tight:

1. Click the plus icon as you would normally to add a photo or video
2. Select the double layered square icon
3. Select up to 10 images or videos in the order you want them displayed
4. Click Next
5. Apply filters if desired. You can choose different filters for each image, or a single filter for all of them
6. Add captions and hashtags, tag your friends, and that's it...your world spins madly on!

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Round and Round…
Carousel posts are ideal for sharing a project in progress; before, during, and after photos; or grouping a series of photos together all of a single event.

When I post a Carousel, I like to add in the caption "Swipe Left,” (actually I use the left arrow), since Carousels are still catching on, and not everyone is on board yet.

Give it a go! Create your Carousel today and share your story like never before.

Stay connected with 802Social on IG to learn more!

“And the seasons they go 'round and 'round And the painted ponies go up and down. We're captive on the carousel of time. We can't return we can only look behind. From where we came. And go round and round and round In the circle game.” ― Joni Mitchell, The Circle Game

Have you created your story yet?

“There is no greater agony than bearing an untold story inside you.”
― Maya Angelou, I Know Why the Caged Bird Sings

Your business is so much more than the products and services you sell, and the world needs to experience that to really feel connected to you.

Instagram has made it possible for you to tell your story in ways that are far more creative and personal than ever before, and all without overwhelming your audience with a non-stop barrage of posts all day long.

Instagram Rewrites the Story
Instagram Stories are daily slideshows that invite people to experience your day right along with you.

Stories are found at the top of your Instagram home screen, they last for 24 hours, and you can keep adding to the story at any time, all day long. You can see who viewed your Stories at the bottom of the screen, giving you unique insights into your Instagram community.

More than just static images, Stories allow you to incorporate short videos, and add creative flourishes to images with text, drawing tools, face filters, and of course, fun stickers!

When you see a rainbow around the profile picture of someone you follow, that means they have a new Story to share.

HOT OFF THE PRESS! – Instagram has just added Insights to Stories! You can now see how people are viewing your Stories on each individual clip. Now more than ever you can see how people engage with you and your Stories in real time, how often, and what they’re looking at.

Tell Your Story
Let’s break it down simply, so you can dive right in:

1. Go to your Instagram Home Screen and swipe left in your Feed. You can also quickly launch Stories by selecting the camera icon on the top left.

2. Just like with your camera app, tap the circle button at the bottom of the screen to take photos, or tap and hold to record a video.

3. You can edit photos or videos with text or add drawings by tapping the pen icon. There are three types of pens, the third one makes your sketch look like a neon sign.

4. Tap Done to save your Story, then tap the Add Your Story button to share it.

5. Voila, you just told your Story!

Tricks of the Trade
Save your story for later, or send it directly to a friend; add your location to connect with others in the area; go hands free, or create a Selfie Sticker.

There are all sorts of tricks in using Instagram Stories for your business to help make your Story STAND OUT amongst all the others, build your brand, drive traffic, and increase engagement.

Connect with 802Social on Instagram to learn more.

Tell Your Story with Style! Contact us today, and get your story moving.

Stories are Social

5 Tips to Growing Your FB Business Page

As of the first quarter of 2017, Facebook had 1.94 billion active monthly users.
One point nine four billion!

Does your business need to be actively marketing and making connections on Facebook? Only if the possibility of reaching one quarter of the world’s population with your message sounds exciting! Yes, you absolutely should be on Facebook, but you already knew that; the question isn’t whether your business should have a Facebook page, the question is what do you do with it? How can you successfully grow your business using Facebook most efficiently and effectively?

Be Consistent
Show up regularly with compelling content of real value that is relevant to your business, and of particular interest to your Facebook community.

Don’t drop off the face of the earth! One of the most important things you can do for your Facebook audience is show up consistently, and keep delivering content that provides insight and usefulness. Be fascinating!

Link It!
Plaster the internet with links to your Facebook business page. Wherever you’re reaching your clients and community, they should find that little Facebook icon that links directly to your business page.

The link should be in your email signature, in the footer on every page of your website, in your bio on Google+, LinkedIn, or Twitter. Anywhere and everywhere you can put it, link people back to your Facebook page to keep them engaged.

Create Conversations
Get people talking. Create conversations that takes on a life of their own about the work you do, and the business you’re in. Facebook loves this!

Present ideas and ask questions! Invite people into the conversation, and then let that conversation expand on its own. You’ll be surprised how far those conversations can go, and how many people will be organically pulled into it, connecting to your business, and creating real value through dialogue and participation.

Content Calendars
Just what it sounds like, content calendars are your way to plan and organize upcoming social media content. Just like you mark your niece’s and nephew’s birthday on the calendar on your wall (you still have a wall calendar, right?), there are important dates throughout the weeks, months, and year that you will want to highlight in social media.

Your content calendar should contain important dates that matter to your business including holidays, special events, product launches, milestones, and campaigns. Content calendars keep you organized, they help you know what you’re publishing, where, and when, and collaborate more efficiently with others on aligning compelling content with real world experiences for your business and clients.

Monitor and Measure
There are many tools out there designed to help keep you organized, and provide real world analytics to measure if your social media efforts are successful.

Hootesuite, Sprout Social, or Agorapulse, are just a few examples. Each has its perks, but it really comes down to how you use it. While Facebook provides unprecedented opportunity to connect with your community, it can be hard to know just how well you’re doing out there without digging into the analytics, see what’s working and what isn’t, and adjust as needed.

Let Us Help!
Didn't realize a simple Facebook page could be so complex? Let us help!
Sign up for a FREE 15-minute call, and let’s get your Facebook business page moving.

Stay social in the 802!
Molly

 

"Knowledge Is Not Power, Execution Is Power"

 Having emoji fun with Sue B!

Having emoji fun with Sue B!

"Knowledge Is Not Power, Execution Is Power"

Weekend Workshop Download Part 2

Perhaps the one thing better than simply clicking the little heart icon on Instagram as a captivating photo of the beach scrolls by, is picking yourself up and heading to the beach yourself for a weekend of nature, nurture, knowledge, and execution!

The weekend featured catered meals, walks on the beach, yoga classes, and happy hours alongside the requisite workshops and presentations. Our "Welcome Night" on the Cape was a wealth of lobster rolls and icy Cape Codders. Anywhere with their own world-famous cocktail works for me.

I should back up for a second: The unparalleled Marie Forleo, self-described ‘multi-passionate entrepreneur,’ is also the marketing marvel behind B-School - an “8 week, interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence.”

Marie Forleo, it turns out, is associated and affiliated with Sue B. Zimmerman, the same Sue B. Zimmerman I've been following and learning from for years. I actually found her on Twitter when I first opened my business. She’s truly the most engaging expert I've ever followed.

So, here we are at the Cape, a group of 26 B-Schoolers who have been working and learning together online for 8 weeks, finally breaking it down face-to-face, with Sue B. Zimmerman and her social media team orchestrating, entertaining, and educating.

Projects vs. Tasks
This weekend was all about our “Brand Plan.” The importance of developing a plan that includes actionable and intentional business values, published content, promotion, outreach, nurturing, and selling.

We focused heavily on projects vs. tasks, the difference and importance of both, we shared stories about getting stuck, we brainstormed ways to get unstuck and plow forward, and we did so alongside proven talent in every respect sharing tips and tools at every turn.

Instagram Stories & Sign-Off Emojis
The way Instagram has it set up, “Stories” are supposed to feature pictures you've taken within the last 24 hours, all bundled together in a slideshow at the top of your Instagram feed. But what about re-purposing old pictures for use in your Instagram Story?

We learned a "ninja tip" on exactly how to do that, and how to sign-off your Instagram post with an emoji; a little emoji with emotion. Mine is a little butterfly 🦋! Find yours! They’re searchable in Instagram, and they make your post instantly recognizable.

Connect via Facebook Groups
Facebook groups are designed to allow you to easily connect and coordinate with friends and family of like mind and interest, share and search for documents, discussions, updates, and information within a specific intentional group of people at once.

There are groups out there for just about everything, and as many groups as there are people, if not more! They’re just waiting there for you to connect with them, get your name out, share information, spread the word, build your brand, create new leads, and expand your business.

Express Yourself
Social media is awash in businesses and people jockeying for attention, each with their own story to tell, but not necessarily telling it well.

The value of sharing your authentic personality on social media cannot be understated. Be present and be personal. Engage with your community and your clients openly and often. Always respond to blog comments and remember to say thank you, always! :)

Priceless Value
My weekend in Cape Cod was better than any conference I've ever been to, hands down! Sue, Morgan and Rachel were inspiring and absolutely amazing; and Marie’s B-School foundations provided fertile soil to build upon and grow.

The insights and information we walked off that beach with were truly priceless for all of us, who are now back to working together remotely in our Facebook Groups, and any other way can.

Thanks to my new friends, collaborators, and mentors, I now have even more tools at my fingertips to support and nurture my clients and their incredible businesses even further, helping them realize and capture their exceptional nature, and succeed in sharing that with the world.

Till the next adventure, stay social!
-Molly