As of the first quarter of 2017, Facebook had 1.94 billion active monthly users.
One point nine four billion!
Does your business need to be actively marketing and making connections on Facebook? Only if the possibility of reaching one quarter of the world’s population with your message sounds exciting! Yes, you absolutely should be on Facebook, but you already knew that; the question isn’t whether your business should have a Facebook page, the question is what do you do with it? How can you successfully grow your business using Facebook most efficiently and effectively?
Show up regularly with compelling content of real value that is relevant to your business, and of particular interest to your Facebook community.
Don’t drop off the face of the earth! One of the most important things you can do for your Facebook audience is show up consistently, and keep delivering content that provides insight and usefulness. Be fascinating!
Plaster the internet with links to your Facebook business page. Wherever you’re reaching your clients and community, they should find that little Facebook icon that links directly to your business page.
The link should be in your email signature, in the footer on every page of your website, in your bio on Google+, LinkedIn, or Twitter. Anywhere and everywhere you can put it, link people back to your Facebook page to keep them engaged.
Get people talking. Create conversations that takes on a life of their own about the work you do, and the business you’re in. Facebook loves this!
Present ideas and ask questions! Invite people into the conversation, and then let that conversation expand on its own. You’ll be surprised how far those conversations can go, and how many people will be organically pulled into it, connecting to your business, and creating real value through dialogue and participation.
Just what it sounds like, content calendars are your way to plan and organize upcoming social media content. Just like you mark your niece’s and nephew’s birthday on the calendar on your wall (you still have a wall calendar, right?), there are important dates throughout the weeks, months, and year that you will want to highlight in social media.
Your content calendar should contain important dates that matter to your business including holidays, special events, product launches, milestones, and campaigns. Content calendars keep you organized, they help you know what you’re publishing, where, and when, and collaborate more efficiently with others on aligning compelling content with real world experiences for your business and clients.
Monitor and Measure
There are many tools out there designed to help keep you organized, and provide real world analytics to measure if your social media efforts are successful.
Hootesuite, Sprout Social, or Agorapulse, are just a few examples. Each has its perks, but it really comes down to how you use it. While Facebook provides unprecedented opportunity to connect with your community, it can be hard to know just how well you’re doing out there without digging into the analytics, see what’s working and what isn’t, and adjust as needed.
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