While you were going about your normal life, the internet popped up and became the world’s most prominent, committed, and qualified concierge. With just a few clicks, a veritable fount of options, opportunities, and experiences abound for the itinerant traveler, vacationing family, or curious tourist on the go.
Gone are the days of dusty travel posters on travel agency walls, and painful slogans like “When you need it bad, we’ve got it good, when you need it bad come to Florida!” Social media as a whole has become the travel agent, marketing professional, concierge, hotelier, and hospitality specialist all rolled into one.
With Airbnb, HomeAway, traditional hotels, rentals, and resorts all battling it out in the social media landscape jockeying for attention, what is it that separates the spectacular from the merely spectacle? Where would you book a room if you were looking to get away?
The Hostess with the Mostess…
Competition is fierce. You could say it always has been, but with the internet and social media literally at our fingertips 24/7, whether you’re running a restaurant, bar, hotel, or bed and breakfast, the hostess with the mostess is the one who’s going to see real results.
People are putting in hours and hours of time researching and reviewing where they want to spend their money and spend the night, so your business needs to be active and engaged to stay ahead of the curve and excite your audience.
What are they looking for?
No one ever felt connected to a travel poster or brochure, but with social media, you have a way to connect to your audience like you never had before.
1. Discovery – First they have to find you, then they have to be impressed. Go where the eyeballs are. Build a compelling and consistent social media presence and profile to increase your chances of new clientele discovering you. First impressions are critical, so keep your posts professional, interesting, and engaging.
2. Connections – Social media is a two-way street. Your hotel or Airbnb has to be committed to engaging with your audience through social media because that’s where they are. This is where conversations and connections really do matter.
Don’t ignore comments, good or bad. Respond to people honestly and graciously, participate in the conversation and start new ones. At 802Social we have seen a huge bump in folks reaching out by direct messaging us on Facebook or Instagram. Be sure to check your settings for those features so you aren't missing any important messages.
3. DEALS! – Reward your followers and visitors with great deals! If this is something you start to do on a regular basis, people will specifically search you out just to see if there is a last minute social media deal. Maybe it's not an actual lodging discount every time, but a giveaway for a logo'd item, or a pass to a local theater. Either way, your followers will love you for it and will likely spread the word. Who doesn't love a great deal!?
Showcase Your Amenities
You know what you have to do, but the question for a lot of people is how do we do it!? First answer, contact 802Social, and let us lead the charge; but for the real entrepreneurial entrepreneurs out there, here’s a few tricks of the trade.
o Photos, Photos, PHOTOS! – A hotel/resort/rental is an endless source for content through pictures. Happy guests and their stories; the employees who help to make it all happen; behind the scenes antics; sunset views from the balcony, etc. Set yourself apart from the competition by showing off every day.
o Show Up – When you call the front desk, you want someone to answer. Stay consistent with your social media, but by showing up every day. People want to know you’re there. Think of it this way, if you’re "out of sight,” you’re “out of mind." Rally your audience’s attention to you by staying in the spotlight.
o Hashtags – I am pounding my fist on the desk as I say this: use hashtags in your Instagram posts! When researching a vacation/lodging destination, searching hashtags is like a secret passage to exactly what you’re clientele is looking for, so you want to be there at the end of the tunnel. Hashtags like #petfriendlytravel or #closetodowntown for example, put your place on the maps of people looking for exactly what you’re offering.
A Mint on the Pillow
It’s the little things that make all the difference. Set yourself and your business apart by showing up on social media, showcasing your services, highlighting deals, sharing and engaging with your audience, and staying ahead of the competition. Be creative, be consistent, or call us here at 802Social to hand over the reins to the professionals!
Book Now with 802Social