Instagram Stories put you and your business in front of your audience in a way that really connects with people. It’s honest, humbling, uninhibited, and a little vulnerable, but that’s really what gives it charm.
It’s super interesting and inspiring to see the people and businesses you follow and feel connected to open up and invite you in. Your Instagram Stories can do the same for you and your business, so it’s time you think about stepping up your story game.
Creating stories is serious fun for sure, but it’s also a way to engage in a less serious way with your audience. Instagram’s story studio is much like a kindergarten arts and crafts corner; instead of glitter, glue, pipe cleaners, and googly eyes, you have stickers, GIFs, audience polls, animations, filters, and so much more to create a story with serious pizzazz.
Try creating a “behind the scenes” story with 3-5 clips. Use your story to show your audience what your business is like on a day-to-day basis. On top of that, try throwing in a question or quiz to engage your audience and invite them into the conversation.
Engage in Stories
Watching Instagram stories can be just as fun as creating your own. I recommend my clients watch stories from all kinds of people to see how they’re using them, and what things really jump out. Look for all the different ways people try to engage with their audience, and what creative things they’re doing to spice things up.
When watching stories, if you see a question sticker, poll, or quiz, ENGAGE! Instagram allows account holders to see who’s watching their stories, and more importantly who is or is not engaging. Those who participate in the conversation stand out. Engage, engage, ENGAGE!
Yes, it’s 2019 and we haven’t seen the end of the hashtag just yet. As fast as technology and trends do move these days, the hashtag has so far secured a pretty dependable place in our social media culture, and they’re no less important today than when they were first introduced.
Instagram allows up to 30 hashtags per post or story clip. You obviously don’t have to use them all, but why not? I don’t typically use quite that many within story clips, but I do try to use as many as possible in a simple post. If you use hashtags on stories, you can shrink them down and hide them behind other imagery or stickers so your story clips aren’t looking too cluttered.
Hashtags are still keys to the connections; when used proficient and professionally, they can unlock doors to all kinds of organic growth.
Keep in mind, Instagram stories only last 24 hours, so for ones you really like, highlight those to keep them indefinitely.
Also, active stories will appear at the top of the Instagram app with a pink/red ring around your profile image. If you don’t see the ring, your story isn’t active. You can keep posting new clips to your story to keep the story going, and keep your audience active.
Now that you have a bit more information about stories, give them a try! And while you’re at it, feel free to tag 802Social and I’ll check out your progress.
Happy story telling,