Part One: Intro
We’ve explored how to identify which social media platform is right for your business; now, we’ll begin to explore the complexity and benefits of one of those platforms: Instagram. Instagram is an online mobile photo-sharing, video-sharing and social networking service. It’s used as a tool for conveying a message in an attractive, pictorial way. The social platform is used for like sharing photos and :15-second videos to those that you are connected with and can be seen when utilizing hashtags.
It’s expected Instagram usership will climb up to nearly 107 million by 2018...so the light bulb may be going off in your head: why am I not on Instagram for my business?
Over the course of the next few months, join us in exploring what Instagram can do for business, how to utilize it the best way and how to gain fans (along with other FAQs). We encourage you to come along on this journey with us to learn more about how to use Instagram for your business and decide for yourself if it’s the right platform for you, your business and your customers.
Advice from 802Social:
The biggest piece of advice we have when using Instagram is to be thoughtful about each post you make. It’s not about the numbers here, it’s about quality, provocative content that can catch someone’s eye, it is about presenting your content in a unique, clever and thoughtful way and trusting the rest will fall into place. It is certainly worth investing some money in professional photography and videography to get the kind of content you need, otherwise, iPhone photos are completely acceptable as long as they’re not poor quality or uninteresting.
Another piece of advice we have is to use Instagram as a relationship tool with your customers. Show your customers and fans the “insider eyes” of what it’s like to create your product, or what it’s like in the day-in-the-life of an employee. Get creative with out you present your narrative.
Lastly, interact. Participate in the conversations, react to comments, and start your own conversations on other like-minded accounts photos. This will help you to build a community. Share (or #regram) other photos that you like that have to do with what you’re promoting or marketing. Along the same point, encouraging your usership to provide you with content. This can be done with a simple call-to-action or you can run Instagram Contests (blog post coming soon).
As always, if it all sounds great, but a bit too overwhelming to manage, 802Social is here to help.