Facebook for business is a must have to stay in tune with your customers. That said, we don’t want you to be bombarding them with repeated reminders of your upcoming sale or pushing a service out to them that they may not need right now. So what to do? Keep your customers engaged and enjoying the content you are posting. How can we do that?
Who doesn’t like a giveaway? The best giveaways are the no strings attached...yes, you can hold contests to collect customer information, but best to utilize them to remind your customers how much you appreciate them! You can ask them to enter by re-posting an imaging or tagging a friend in the comments section...this helps your interaction and exposure but doesn’t make them feel like they’re giving away an arm and a leg. Celebrate your customers!
2. Live Video
We’re loving when our clients use live video to humanize their business. Use live video to show behind-the-scenes, generate buzz about a sneak preview of a new product or introduce the office dogs!
You may be sensing a theme here...we want facebook to be a lifeline to a human! Don’t be another promo post on your customer’s news feed; share the stories of your happy customers on Facebook! You can post testimonials in a variety of ways. Our favorites? A photo and a few short sentences from a happy customer! Or, post a picture of video of your product or service and ask for comments on it...let the promotion happen authentically! Think about it: when you’re curious about a new restaurant, what do you do? Go to yelp or another review site to see what other people are saying about it! Make it easier for your customer and post it right on your facebook page!
We love working with our clients to think up new and fun ways to engage and retain followers on social media (and turning them into paying customers!). There are lots of great ideas out there to try out and, as always, we’re here to help.
Thanks for reading!