Weekend Workshop Download Part 1
I recently read that “only 12% of businesses feel that they are using Social Media effectively, and yet approximately 60% of businesses are using Social Media.” Statistically speaking, how many of those businesses are sending their staff in charge of their social media efforts off to a weekend workshop with one of the industry’s leading experts in the field?
Who has time for that? I do!
Workshops, retreats, and conferences can totally be hit or miss, we all know that, but networking being an absolute necessity in the work I do, and necessity being the proverbial ‘mother of invention,’ workshops and conferences are a must. Any conference lead by the incomparable, Sue B. Zimmerman - ‘network ninja,’ Instagram expert, mentor, and social media powerhouse, is bound to be the mother of all conferences!
My spring of retreats and social media saturation started on a Friday afternoon in Boston at the home of Sue B. Zimmerman, the hub of her campaign headquarters. Sue and her team, the remarkable Morgan and Rachel, are social media campaign wizards! And with wizards, it’s all about what goes on behind the curtains.
Nearly twenty people from a wide range of business backgrounds settled in and over the next 8 hours, we were graciously offered extraordinary access behind the scenes to all the tools, techniques, and tactics Sue and her team use while leading their clients through the various phases of the social media campaign process.
Organization, Targeting, Design, and Marketing; Everything from calendars to Drop Box organization, and all the tips to make them work for you and your clients, instead of against you.
Sue calls herself ‘Boston Bossy,’ in jest of course, but there didn’t seem anything bossy about it to me. Sue is impressively intentional, focused, and determined, and she nurtured our crew through workshops and worksheets, step-by-step coaching, grounding and encouragement with an unaffected humor and patience that was simply the picture of engaging, inspiring, and enlightening mentorship.
So, what were some of the highlights of my weekend in Beantown?
Ask Serious Questions
"A campaign is a concentrated marketing effort for a specific product or story, during a specific time.” A social media campaign is serious business, and a successful campaign requires you ask serious questions, stay organized, and saturate the market.
Sue reminded us to ask ourselves serious questions when approaching any campaign:
- What is the campaign for?
- Who am I selling to?
- What feedback do you need to improve the product or process?
The answers to these questions invariably help guide and focus your work going forward.
Expand Your Reach
The importance of collecting and growing your email list, and how to effectively incorporate that treasure trove of data into your campaign is essential.
So how do you find the treasure? Lead magnets! Lead Magnets are your version of irresistible offerings of specific value in exchange for contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you get from any specific offer.
Think of what you do, how you do it, and what could be the most irresistible thing you can offer the world. Sue and her team call this the "Brain Dump." Everything you need for your next Lead Magnet is in your head, so sit down, open a word document or notebook, and dump it all out there. No need to worry about design, format, photo, links, or anything else until the information is out of your head; then you can worry about the details.
Prep Your Pictures
Create and/or collect all the images you’ll need for your campaign ahead of time, organize and file them together in the same location so that when you're ready to launch, you’re not scrambling for the right images to portray your message.
Skyscrapers to Sand Castles
Two weeks after my whirlwind workshop in Boston, I headed to Cape Cod for a full weekend of immersive learning and networking, also with Sue B. Zimmerman!
Stay tuned for the next installment - Weekend Workshop Download Part 2