Instagram Carousel takes your audience on an animated ride through your life and times. A single still shot can speak a thousand words, but how many words can 6 still shots and 4 videos speak? Or 1 conspicuous selfie and 9 hilarious videos? Or 8 captivating photos, and… you get the point. Carousel lets you share up to 10 photos or videos in a single post!
Upsell on Carousel
Instagram does so much of the heavy lifting for you when it comes to selling your business and services, but a single still shot of your shop or sales team at the company picnic doesn’t tell the whole story.
Carousel lets your audience come along for the ride. By sharing multiple videos and photos in a single post, you can capture your audience and share an experience you otherwise wouldn’t be able to. Swiping is engaging, and engaging means your audience is connecting with you and your brand, so get them swiping.
Your Carousel can revolve around a certain theme – your new product line, or your building expansion; or it can be a scrapbook of a day in the life at your business. When Instagram users go their feed, they’ll see a double set of white squares in the top right-hand corner of the image indicating it’s a Carousel. Once in the Carousel selection, those white squares will be replaced with blue dots at the bottom of the image. In either case, users can swipe back and forth to see all the photos and videos in your Carousel, liking each one along the way.
Create Your Carousel
It won’t slow down, so hold on tight:
1. Click the plus icon as you would normally to add a photo or video
2. Select the double layered square icon
3. Select up to 10 images or videos in the order you want them displayed
4. Click Next
5. Apply filters if desired. You can choose different filters for each image, or a single filter for all of them
6. Add captions and hashtags, tag your friends, and that's it...your world spins madly on!
Round and Round…
Carousel posts are ideal for sharing a project in progress; before, during, and after photos; or grouping a series of photos together all of a single event.
When I post a Carousel, I like to add in the caption "Swipe Left,” (actually I use the left arrow), since Carousels are still catching on, and not everyone is on board yet.
Give it a go! Create your Carousel today and share your story like never before.
Stay connected with 802Social on IG to learn more!
“And the seasons they go 'round and 'round And the painted ponies go up and down. We're captive on the carousel of time. We can't return we can only look behind. From where we came. And go round and round and round In the circle game.” ― Joni Mitchell, The Circle Game