hus·tle /ˈhəsəl/ (verb) 1. the courage, confidence, self-belief, and self-determination to go out there and work it out until you find the opportunities you want in life. (urbandictionary.com)
The last two internet-fueled mega-decades of innovation and independence spawned what some people are calling the “side-hustle generation;” a near millennial obsession, if not an art of instinctual necessity. In this context, the “hustle” implies an almost deceptive stealth, as if the thousands stitching success together on Etsy while driving an Uber to tidy up their Airbnb were somehow pulling a fast one on everyone, but that’s not the way I see it.
A Different Kind of Year
2017 was a different kind of year for 802Social. I spent a lot more time working directly on my business, more so than ever before, slowly shifting the side-hustle to the main event, and I’ve been doing that through sheer dedication and tenacity. Even so, I've still only just started to scratch the surface of what I want to do, and what 802Social is poised to become.
· Leaving a job after 16 years
· Starting your own business
· Being your own boss for the first time
· Developing time management skills and the knowledge to successfully
run a business while raising a family
· Pitching yourself to prospective clients
· Closing the deals
· Being successful with each client
Any of this sound familiar? All of it took serious hustle and determination. Not the “side-hustle” kind of hustle, the dogged, determined, confident courageous kind, the kind 2018 is made of.
The Cobbler Has No Shoes
At times, I feel very much like the cobbler in that old saying. I work so hard for my clients every day that I sometimes I forget one of the most important clients of all – 802Social!
A cobbler can’t “walk the walk” without shoes, that seems obvious enough. For 802Social to “walk the walk,” I’m starting off with committing to the conversation: 2018 will see at least one blog post per month, putting the social back in the 802.
I’m working on my list of ideas now, so if you have any questions or ideas you would like for me to explore regarding social media, send me a message.
Also, if you’re not seeing that one blog per month, feel free to call me out! :) Sometimes that hustle needs a little a kick in the pants.
I Want More!
The world of social media means surrounding yourself with inspirational people doing inspirational things all over the place, and sharing your inspiration with them. That’s a lot of inspiration! Courage, confidence, and self-determination got me where I am today, but today is not the destination.
Social media hangs its hat on the “call to action.” Laying yourself bare and putting your personal, financial, business and strategic goals out for the world to see can be downright terrifying, but it can also be the best way to rally your hustle and call yourself to action, so that’s exactly what I’m doing.
I want more, 2018! And, I’m coming to get it!
Hustle with 802Social, we’re going places!