Day in and day out I hear grumbling from business owners about their social media woes. Probably the most common questions, complaints, or concerns I hear aren’t even about the success of their social media efforts, but apprehensions about getting in the social media game in the first place.
We in the biz call these “pain points.” Generally, pain points refer to specific problems prospective customers of your business are experiencing, problems that you can then work to solve, thus creating value for your customers, and customers for your business. But pain points can also refer to problems you as a business owner are experiencing, like trying to wrap your head around social media. It would be my job then to create solutions to these problems.
The Top 3 Pain Points I Hear Most Often:
o “I just don’t get it. Why do I need to use it?”
o “I don’t have time.”
o “What would I even post?”
I just don’t get it. How it will help my business?
So, you have a website, right? Most likely you do. At the time, you probably weren’t sure why you needed that either, besides the obvious fact that everyone else seemed to be doing it. I mean, what’s wrong with a simple ad in the phone book!
You knew to run a successful business you needed a place for people to learn more about you, contact you, shop your services or products, etc. But how are people discovering new businesses and seeking the products they need these days? How would they find you if you didn’t have a website, and once you did jump on the digital bandwagon, how would they know to look for your there?
Word of mouth has been the most fundamental and essential social media tool we’ve ever known, and that’s not changing any time soon. Your personal email signature, business cards, are radio/tv spots are a few of the other most common ways businesses have always spread the word.
And then there was social media… Imagine if you could use social media in all of its interconnected glory to connect with your community, engage them in your business, and drive people directly to your website where your community becomes your customers.
Easy peasy, right…? Actually, there’s a sophisticated methodology, in fact an entire industry behind that simple redirect. Social media is about connecting people & building relationships. When we build relationships, we build trust, and as we all know, trust is critical for successful businesses.
This is what we like to call the “know, like, trust” factor. When people get to know you, and they like you, they are more willing to do business and exchange money with you because they trust you.
See, it’s not like we’ve been telling you about social media for no reason, there is a method to the madness, I promise!
What in the world would I post about!?!
Your phone book ad, your business card, your billboard, they’re all static; they’re two-dimensional information only promotions. They’re basically just all business cards of different sizes. The only problem a business card ever solved was a wobbly table.
Your social media posts can deliver so much more! Depending on your audience and your industry, with social media, you can engage with and invite people to see inside and understand your business and the solutions you offer in ways a business card could never do.
- Behind the scenes. People love to get a sneak behind the curtains. You may think what’s going on back there is boring, but to the folks that aren’t toiling away there every day, it can be quite fascinating. Taking your customers behind the scenes is also a great way to build a tangible relationship between your business and your customers, it helps people connect, and connections are what people put their trust in and where they spend their money.
- Entertain your audience with a fun fact about products, your services, and your industry. Be creative. Present your content in popular “hashtag days” like #motivationalmonday, #hottiptuesday, or #thirstythursday. (Speaking of hashtags...well, let’s save that for another blog!)
- Ask for feedback! Social media is all about engaging. Asking for feedback is a great way to get your community involved and have them feel invested in what you’re doing, and being a part of something. If you’re a blogger, ask for suggestions on what people would like to read about next. If you’re looking to make changes in the products you sell, ask your audience to weigh in on what they would like. Or it could be as simple as, “Which is your favorite season and why?” The important part here, is that if you do ask a question, be sure to acknowledge the answers and keep the conversation going.
“Customers report spending 20% – 40% more money on brands that have interacted with them on social media. Some people may consider social media followers a vanity metric that does not relate to more profits, but this statistic proves that simply isn’t true!”
I just don’t have the time!
Ready to take the plunge, but can’t find a minute to do so? Create a social media editorial calendar, or consider a scheduling app to help you coordinate your efforts. You don’t have to be online all the time, you just have to find a time to check in and engage with your audience. Maybe over coffee in the morning, or as your settling down for a few minutes at night.
There are of course strategies upon strategies and best practices to help guide your social media efforts, but simply getting in the game should be your first priority; you can figure out the rest as you get comfortable and start seeing the results of your efforts.
Truth is, you most likely hired someone to build your website, because your website should look cool, and work, and you had no idea how to build it, what it should say, or what it should do. The same can be done for your social media marketing.
At 802Social, we strive to help businesses not only to succeed in their social media marketing efforts, but to understand the power and importance behind the investment. We have the time, and we know how to use it. Give us a call and we’ll help get you started!