Brand consistency is your bread and butter; it’s that carefully crafted identity that your fans, followers, customers, and clients have come to know and expect. It’s what keeps them coming back; it’s what makes them feel connected; it’s what inspires them to stay engaged.
The way you weave together all the interconnected aspects of your brand into a consistent social media presence is essential for your business to be effective in telling your brand’s unique story.
So how do you stay on brand? Whether you’re posting a photo, video, comment, or sponsored advertisement, keep these 4 simple tips in mind…
Define Your Message
Every time you go to share something on social media, ask yourself: Who am I talking to? And, what do I want to say?
It is vital that you ask yourself these questions, but even more important that you know the answers. Once you do, defining your message through your content will be that much easier.
If you haven’t asked yourself these questions in a while, take the time to sit down and do so. Brainstorming these fundamental questions will go a long way towards keeping your brand focused and consistent.
Set Your Tone and Voice
Are you an “all business, no fun” kind of person, or someone who loves to share their unique craziness with their audience? Does your audience expect you to be staid and professional at all times, or are you more interested in redefining “professional” to include fun, creative, and spontaneous?
Whatever it is, be true to yourself and make that a predictable part of your branding. People respond much more to authenticity, so be authentic, whether that be sober and serious, or silly and utterly uninhibited.
Where Are Your Customers?
Social media is a vast landscape of multiple interlaced platforms. Each one is reaching a different segment of your audience at a different intersection in their social world, but they’ve all found their way there to connect with you.
Wherever you go to reach them, keep your brand voice reliable and consistent. Remember it is the combination of all your social media engagements that define your brand’s identity and impact.
Put Processes in Place
Whether you are responsible for all your social media activities yourself, or you hire someone to do it for you, set dependable, accountable processes in place for creating, approving, publishing, monitoring, and analyzing your social media efforts.
Businesses that lose track of their social media exploits tend to start posting willy-nilly and quickly lose sight of their brand’s identity and intention. Stay on top of your outgoing social media the same way you would your incoming supply chain: policy, process, post, repeat.
Remember, you are what you tweet, so keep these tips in mind to stay focused and confident in sharing the best of your brand with the world.
Top Tips @802Social