"Knowledge Is Not Power, Execution Is Power"

Having emoji fun with Sue B!

Having emoji fun with Sue B!

"Knowledge Is Not Power, Execution Is Power"

Weekend Workshop Download Part 2

Perhaps the one thing better than simply clicking the little heart icon on Instagram as a captivating photo of the beach scrolls by, is picking yourself up and heading to the beach yourself for a weekend of nature, nurture, knowledge, and execution!

The weekend featured catered meals, walks on the beach, yoga classes, and happy hours alongside the requisite workshops and presentations. Our "Welcome Night" on the Cape was a wealth of lobster rolls and icy Cape Codders. Anywhere with their own world-famous cocktail works for me.

I should back up for a second: The unparalleled Marie Forleo, self-described ‘multi-passionate entrepreneur,’ is also the marketing marvel behind B-School - an “8 week, interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence.”

Marie Forleo, it turns out, is associated and affiliated with Sue B. Zimmerman, the same Sue B. Zimmerman I've been following and learning from for years. I actually found her on Twitter when I first opened my business. She’s truly the most engaging expert I've ever followed.

So, here we are at the Cape, a group of 26 B-Schoolers who have been working and learning together online for 8 weeks, finally breaking it down face-to-face, with Sue B. Zimmerman and her social media team orchestrating, entertaining, and educating.

Projects vs. Tasks
This weekend was all about our “Brand Plan.” The importance of developing a plan that includes actionable and intentional business values, published content, promotion, outreach, nurturing, and selling.

We focused heavily on projects vs. tasks, the difference and importance of both, we shared stories about getting stuck, we brainstormed ways to get unstuck and plow forward, and we did so alongside proven talent in every respect sharing tips and tools at every turn.

Instagram Stories & Sign-Off Emojis
The way Instagram has it set up, “Stories” are supposed to feature pictures you've taken within the last 24 hours, all bundled together in a slideshow at the top of your Instagram feed. But what about re-purposing old pictures for use in your Instagram Story?

We learned a "ninja tip" on exactly how to do that, and how to sign-off your Instagram post with an emoji; a little emoji with emotion. Mine is a little butterfly 🦋! Find yours! They’re searchable in Instagram, and they make your post instantly recognizable.

Connect via Facebook Groups
Facebook groups are designed to allow you to easily connect and coordinate with friends and family of like mind and interest, share and search for documents, discussions, updates, and information within a specific intentional group of people at once.

There are groups out there for just about everything, and as many groups as there are people, if not more! They’re just waiting there for you to connect with them, get your name out, share information, spread the word, build your brand, create new leads, and expand your business.

Express Yourself
Social media is awash in businesses and people jockeying for attention, each with their own story to tell, but not necessarily telling it well.

The value of sharing your authentic personality on social media cannot be understated. Be present and be personal. Engage with your community and your clients openly and often. Always respond to blog comments and remember to say thank you, always! :)

Priceless Value
My weekend in Cape Cod was better than any conference I've ever been to, hands down! Sue, Morgan and Rachel were inspiring and absolutely amazing; and Marie’s B-School foundations provided fertile soil to build upon and grow.

The insights and information we walked off that beach with were truly priceless for all of us, who are now back to working together remotely in our Facebook Groups, and any other way can.

Thanks to my new friends, collaborators, and mentors, I now have even more tools at my fingertips to support and nurture my clients and their incredible businesses even further, helping them realize and capture their exceptional nature, and succeed in sharing that with the world.

Till the next adventure, stay social!
-Molly

Creating Campaigns & Striking Statistics

Weekend Workshop Download Part 1

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I recently read that “only 12% of businesses feel that they are using Social Media effectively, and yet approximately 60% of businesses are using Social Media.” Statistically speaking, how many of those businesses are sending their staff in charge of their social media efforts off to a weekend workshop with one of the industry’s leading experts in the field?
Who has time for that? I do!

Workshops, retreats, and conferences can totally be hit or miss, we all know that, but networking being an absolute necessity in the work I do, and necessity being the proverbial ‘mother of invention,’ workshops and conferences are a must. Any conference lead by the incomparable, Sue B. Zimmerman - ‘network ninja,’ Instagram expert, mentor, and social media powerhouse, is bound to be the mother of all conferences!

Boston Bossy
My spring of retreats and social media saturation started on a Friday afternoon in Boston at the home of Sue B. Zimmerman, the hub of her campaign headquarters. Sue and her team, the remarkable Morgan and Rachel, are social media campaign wizards! And with wizards, it’s all about what goes on behind the curtains.

Nearly twenty people from a wide range of business backgrounds settled in and over the next 8 hours, we were graciously offered extraordinary access behind the scenes to all the tools, techniques, and tactics Sue and her team use while leading their clients through the various phases of the social media campaign process.

Organization, Targeting, Design, and Marketing; Everything from calendars to Drop Box organization, and all the tips to make them work for you and your clients, instead of against you.

Sue calls herself ‘Boston Bossy,’ in jest of course, but there didn’t seem anything bossy about it to me. Sue is impressively intentional, focused, and determined, and she nurtured our crew through workshops and worksheets, step-by-step coaching, grounding and encouragement with an unaffected humor and patience that was simply the picture of engaging, inspiring, and enlightening mentorship.

So, what were some of the highlights of my weekend in Beantown?

Ask Serious Questions
"A campaign is a concentrated marketing effort for a specific product or story, during a specific time.” A social media campaign is serious business, and a successful campaign requires you ask serious questions, stay organized, and saturate the market.

Sue reminded us to ask ourselves serious questions when approaching any campaign:

  • What is the campaign for?
  • Who am I selling to?
  • What feedback do you need to improve the product or process?

The answers to these questions invariably help guide and focus your work going forward.

Expand Your Reach
The importance of collecting and growing your email list, and how to effectively incorporate that treasure trove of data into your campaign is essential.

So how do you find the treasure? Lead magnets! Lead Magnets are your version of irresistible offerings of specific value in exchange for contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you get from any specific offer.

Think of what you do, how you do it, and what could be the most irresistible thing you can offer the world. Sue and her team call this the "Brain Dump." Everything you need for your next Lead Magnet is in your head, so sit down, open a word document or notebook, and dump it all out there. No need to worry about design, format, photo, links, or anything else until the information is out of your head; then you can worry about the details.

Prep Your Pictures
Create and/or collect all the images you’ll need for your campaign ahead of time, organize and file them together in the same location so that when you're ready to launch, you’re not scrambling for the right images to portray your message.

Skyscrapers to Sand Castles
Two weeks after my whirlwind workshop in Boston, I headed to Cape Cod for a full weekend of immersive learning and networking, also with Sue B. Zimmerman!

Stay tuned for the next installment - Weekend Workshop Download Part 2
COMING SOON>>>