Why Your Business Should Use Social Media

Day in and day out I hear grumbling from business owners about their social media woes. Probably the most common questions, complaints, or concerns I hear aren’t even about the success of their social media efforts, but apprehensions about getting in the social media game in the first place.

We in the biz call these “pain points.” Generally, pain points refer to specific problems prospective customers of your business are experiencing, problems that you can then work to solve, thus creating value for your customers, and customers for your business. But pain points can also refer to problems you as a business owner are experiencing, like trying to wrap your head around social media. It would be my job then to create solutions to these problems.

The Top 3 Pain Points I Hear Most Often:

o   “I just don’t get it. Why do I need to use it?”

o   “I don’t have time.”

o   “What would I even post?”

 

I just don’t get it. How it will help my business?

So, you have a website, right? Most likely you do. At the time, you probably weren’t sure why you needed that either, besides the obvious fact that everyone else seemed to be doing it. I mean, what’s wrong with a simple ad in the phone book!

You knew to run a successful business you needed a place for people to learn more about you, contact you, shop your services or products, etc. But how are people discovering new businesses and seeking the products they need these days? How would they find you if you didn’t have a website, and once you did jump on the digital bandwagon, how would they know to look for your there?

Word of mouth has been the most fundamental and essential social media tool we’ve ever known, and that’s not changing any time soon. Your personal email signature, business cards, are radio/tv spots are a few of the other most common ways businesses have always spread the word.

And then there was social media… Imagine if you could use social media in all of its interconnected glory to connect with your community, engage them in your business, and drive people directly to your website where your community becomes your customers.

Easy peasy, right…? Actually, there’s a sophisticated methodology, in fact an entire industry behind that simple redirect. Social media is about connecting people & building relationships. When we build relationships, we build trust, and as we all know, trust is critical for successful businesses.

This is what we like to call the “know, like, trust” factor. When people get to know you, and they like you, they are more willing to do business and exchange money with you because they trust you.

See, it’s not like we’ve been telling you about social media for no reason, there is a method to the madness, I promise!

 

What in the world would I post about!?!

Your phone book ad, your business card, your billboard, they’re all static; they’re two-dimensional information only promotions. They’re basically just all business cards of different sizes. The only problem a business card ever solved was a wobbly table.

Your social media posts can deliver so much more! Depending on your audience and your industry, with social media, you can engage with and invite people to see inside and understand your business and the solutions you offer in ways a business card could never do.

  1. Behind the scenes. People love to get a sneak behind the curtains. You may think what’s going on back there is boring, but to the folks that aren’t toiling away there every day, it can be quite fascinating. Taking your customers behind the scenes is also a great way to build a tangible relationship between your business and your customers, it helps people connect, and connections are what people put their trust in and where they spend their money.  
  2. Entertain your audience with a fun fact about products, your services, and your industry. Be creative. Present your content in popular “hashtag days” like #motivationalmonday, #hottiptuesday, or #thirstythursday. (Speaking of hashtags...well, let’s save that for another blog!)
  3. Ask for feedback! Social media is all about engaging. Asking for feedback is a great way to get your community involved and have them feel invested in what you’re doing, and being a part of something. If you’re a blogger, ask for suggestions on what people would like to read about next. If you’re looking to make changes in the products you sell, ask your audience to weigh in on what they would like. Or it could be as simple as, “Which is your favorite season and why?” The important part here, is that if you do ask a question, be sure to acknowledge the answers and keep the conversation going.

 

“Customers report spending 20% – 40% more money on brands that have interacted with them on social media. Some people may consider social media followers a vanity metric that does not relate to more profits, but this statistic proves that simply isn’t true!”

- Lyfe Marketing

 

I just don’t have the time!

Ready to take the plunge, but can’t find a minute to do so? Create a social media editorial calendar, or consider a scheduling app to help you coordinate your efforts. You don’t have to be online all the time, you just have to find a time to check in and engage with your audience. Maybe over coffee in the morning, or as your settling down for a few minutes at night.

There are of course strategies upon strategies and best practices to help guide your social media efforts, but simply getting in the game should be your first priority; you can figure out the rest as you get comfortable and start seeing the results of your efforts.

Truth is, you most likely hired someone to build your website, because your website should look cool, and work, and you had no idea how to build it, what it should say, or what it should do. The same can be done for your social media marketing.

At 802Social, we strive to help businesses not only to succeed in their social media marketing efforts, but to understand the power and importance behind the investment. We have the time, and we know how to use it. Give us a call and we’ll help get you started!

 

Go Social with 802Social

Instagram Live – Lights. Camera. ACTION!

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Instagram has done it again! There is a certain intimacy to the relationships we cultivate these days with the organizations and businesses we support and follow. Social media allows us to stay informed and even peek behind the curtain in ways we never could before.

Instagram has taken that relationship to the next level. You can now connect with your Instagram audience in real time with Instagram Live.

Your patrons, followers, friends, family, and supporters are all carrying a digital tin can in their pockets all day with a string attached that connects directly to you. Anytime you want to, you can pick up the can on your end and let everyone know what you’re up to.

Show and Tell
The most important reason to “go live” is simply to invite your audience to share something that feels vital and personal. It’s the kind of connection and engagement you just couldn’t offer before.

· Launching A New Product
· Big Announcement
· Behind the Scenes
· Live Q&A
· Live Chat

You’ve done all these things before in analog; maybe you’ve sent out a press release, or an email blast to your client list, but now that you’ve worked so hard to build a dynamic Instagram following, it’s time to show them who you are and what you’re up to in ways a simple email never could.

Go Live! Let’s get started. How to launch your first Instagram Live.
· Click the camera icon on the top left from your home screen.
· You’ll see four options: Live, Normal, Boomerang, Rewind, and Hands-free.
· Select ‘Live.’ All you need to do is push the “Start Live Video” button and you’re rolling.
· You are now broadcasting live. Your Instagram followers will get a notification that you are currently live.

A few important things to remember:

1. Pin the title of your video – People are dropping in and out of live videos all the time, so a great way to encourage them to stay is to let them know what you're actually talking about. Type a short comment at the start of your video and tap to pin it. Your title will stay on the screen for all to see.

2. Who's watching? – Tap on the eye icon at the top left to see who’s watching. If you happen to see some pesky trolls watching or commenting inappropriately, tap the "x" next to their name to remove them from the live stream.

3. Use both views of your camera – Be the director. Flip between the view of yourself talking, and what it is you’re talking about. This is a great way to keep people engaged as you invite them into your world. Note: At this time, you cannot use the flash when live.

4. Analytics – Once you tap "End Broadcast," a screen will appear showing you the total number of viewers. Take a screenshot of the analytics and save it for later comparisons. You’ll also see an arrow in the top right corner, which will allow you to save your entire broadcast to watch again and again. :)

5. Turn on Notifications – Users that have their Notifications turned on will receive a message when you go live, and you’ll be able to see how many people are tuning in. Remember to turn your Notifications on, too, so that you will also get alerts when people you follow go live.

How to Get People to Show Up?
Tell them! Use all the tools you already have at your disposal to reach out to your audience and let them know you’ll be going live. Make an announcement on Facebook, FB Groups, Twitter, email, blog, Instagram, Instagram Stories, etc.

Plan it out! Know ahead of time exactly why you’re going live, what you want to show and tell, and what you want to accomplish. Make sure you’re bringing real value to your live appearance; give people a reason to not only show up, but to stick around and see what you’re up to.

Have fun! Don't worry if you feel silly or a little shy to go live, it gets easier! Many experts including myself have gone live many times with no one showing up. Just remember, your live recording stays active for 24 hours, which gives users plenty of time to find you and wonder why they missed it in the first place

GO LIVE with 802Social on IG to learn more!

"Knowledge Is Not Power, Execution Is Power"

Having emoji fun with Sue B!

Having emoji fun with Sue B!

"Knowledge Is Not Power, Execution Is Power"

Weekend Workshop Download Part 2

Perhaps the one thing better than simply clicking the little heart icon on Instagram as a captivating photo of the beach scrolls by, is picking yourself up and heading to the beach yourself for a weekend of nature, nurture, knowledge, and execution!

The weekend featured catered meals, walks on the beach, yoga classes, and happy hours alongside the requisite workshops and presentations. Our "Welcome Night" on the Cape was a wealth of lobster rolls and icy Cape Codders. Anywhere with their own world-famous cocktail works for me.

I should back up for a second: The unparalleled Marie Forleo, self-described ‘multi-passionate entrepreneur,’ is also the marketing marvel behind B-School - an “8 week, interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence.”

Marie Forleo, it turns out, is associated and affiliated with Sue B. Zimmerman, the same Sue B. Zimmerman I've been following and learning from for years. I actually found her on Twitter when I first opened my business. She’s truly the most engaging expert I've ever followed.

So, here we are at the Cape, a group of 26 B-Schoolers who have been working and learning together online for 8 weeks, finally breaking it down face-to-face, with Sue B. Zimmerman and her social media team orchestrating, entertaining, and educating.

Projects vs. Tasks
This weekend was all about our “Brand Plan.” The importance of developing a plan that includes actionable and intentional business values, published content, promotion, outreach, nurturing, and selling.

We focused heavily on projects vs. tasks, the difference and importance of both, we shared stories about getting stuck, we brainstormed ways to get unstuck and plow forward, and we did so alongside proven talent in every respect sharing tips and tools at every turn.

Instagram Stories & Sign-Off Emojis
The way Instagram has it set up, “Stories” are supposed to feature pictures you've taken within the last 24 hours, all bundled together in a slideshow at the top of your Instagram feed. But what about re-purposing old pictures for use in your Instagram Story?

We learned a "ninja tip" on exactly how to do that, and how to sign-off your Instagram post with an emoji; a little emoji with emotion. Mine is a little butterfly 🦋! Find yours! They’re searchable in Instagram, and they make your post instantly recognizable.

Connect via Facebook Groups
Facebook groups are designed to allow you to easily connect and coordinate with friends and family of like mind and interest, share and search for documents, discussions, updates, and information within a specific intentional group of people at once.

There are groups out there for just about everything, and as many groups as there are people, if not more! They’re just waiting there for you to connect with them, get your name out, share information, spread the word, build your brand, create new leads, and expand your business.

Express Yourself
Social media is awash in businesses and people jockeying for attention, each with their own story to tell, but not necessarily telling it well.

The value of sharing your authentic personality on social media cannot be understated. Be present and be personal. Engage with your community and your clients openly and often. Always respond to blog comments and remember to say thank you, always! :)

Priceless Value
My weekend in Cape Cod was better than any conference I've ever been to, hands down! Sue, Morgan and Rachel were inspiring and absolutely amazing; and Marie’s B-School foundations provided fertile soil to build upon and grow.

The insights and information we walked off that beach with were truly priceless for all of us, who are now back to working together remotely in our Facebook Groups, and any other way can.

Thanks to my new friends, collaborators, and mentors, I now have even more tools at my fingertips to support and nurture my clients and their incredible businesses even further, helping them realize and capture their exceptional nature, and succeed in sharing that with the world.

Till the next adventure, stay social!
-Molly

Keep it Fun: Facebook for Business

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Facebook for business is a must have to stay in tune with your customers. That said, we don’t want you to be bombarding them with repeated reminders of your upcoming sale or pushing a service out to them that they may not need right now. So what to do? Keep your customers engaged and enjoying the content you are posting. How can we do that?

1. Contests
Who doesn’t like a giveaway? The best giveaways are the no strings attached...yes, you can hold contests to collect customer information, but best to utilize them to remind your customers how much you appreciate them! You can ask them to enter by re-posting an imaging or tagging a friend in the comments section...this helps your interaction and exposure but doesn’t make them feel like they’re giving away an arm and a leg. Celebrate your customers!

2. Live Video
We’re loving when our clients use live video to humanize their business. Use live video to show behind-the-scenes, generate buzz about a sneak preview of a new product or introduce the office dogs!

3. Testimonials
You may be sensing a theme here...we want facebook to be a lifeline to a human! Don’t be another promo post on your customer’s news feed; share the stories of your happy customers on Facebook! You can post testimonials in a variety of ways. Our favorites? A photo and a few short sentences from a happy  customer! Or, post a picture of video of your product or service and ask for comments on it...let the promotion happen authentically! Think about it: when you’re curious about a new restaurant, what do you do? Go to yelp or another review site to see what other people are saying about it! Make it easier for your customer and post it right on your facebook page!  

We love working with our clients to think up new and fun ways to engage and retain followers on social media (and turning them into paying customers!). There are lots of great ideas out there to try out and, as always, we’re here to help.

Thanks for reading!

Molly