How to Use Instagram Stories to Improve Viewer Engagement

Facebook, LinkedIn, Twitter and now Instagram: social media marketing is an ever-changing realm of possibilities that can be virtually impossible to stay on top of, but the benefits can't be denied. As the hot new social media marketing tool, Instagram Stories provides you with a range of options you can use to promote your brand, engage your followers and grow your following. Here are a few ways you can use Instagram Stories right now to grow your business.

  • Unlike the perfectly composed shots expected on Instagram, Stories allow you to share a number of less-than-perfect photos or videos in a slideshow. This allows you to present your followers with a range of images without overwhelming their feed.
  • Use Stories to provide followers with a more intimate, transparent view of your business. You can post a series of photos covering the funny points of everyday life behind the scenes at your company. Capture the process from design sketch through finished product to show your team's creative process or a day spent working with a charitable organization in the community.
  • Ask viewers to vote for what story or images they see next through Instagram Chat. This helps you direct a viewer-focused marketing campaign instead of one that is being created independent of your viewer's preferences.
  • Partner with another company that is related to yours in some fashion, then cross-post on each other's Stories feed to help build viewer counts for both companies. As viewers see the other company's Stories, they'll cross over to follow them. Use a specific focus rather than using the platform for an extended "about me" session.
  • Start a question and answer session. Ask viewers to ask questions that can then be answered by an "expert" at your business in a short video or with a series of photos in Stories.
  • Use the Stories feature to help viewers with life hacks. Whether it's a trick that several of your people are familiar with to speed assembly of a product or an app that makes it even easier to get a job done, hacks get a lot of attention and are easy to broadcast in Stories.
  • Create a sale that is good for as long as that Story remains active on Instagram, typically about 24 hours. This allows you to quickly boost sales and gain followers that will most likely stay with you long after the Story has disappeared. You can either have them follow a link or reply through a message to receive the deal. This also works well for giveaways, such as reports and guides that are delivered electronically.

Every day, we hear about businesses that are seeing strong growth and success because of their activities on social media. But it seems like the rules of what approach you should take and how to succeed on social media changes on a daily basis! It's common to feel overwhelmed at the fast-paced changes in this type of marketing. Fortunately, we're here to help.  Please feel free to contact 802Social for more information or with any questions on how you can rock your social media marketing. Follow us on Instagram for continued inspiration!

Instagram Releases Business Profiles

Taking a page from its parent brand Facebook, Instagram has finally introduced its long-awaited business profiles to capitalize on the more than $3 billion market that its content creators have cultivated for the platform.

Business Profiles Add Analytics
The business profile adds a very important functionality to Instagram — analytics. When you use a personal profile, you have no way to analyze the demographics of the people visiting your page. This all changes with the business profile. Analytics give you the information to target your audience precisely and hone in on the most profitable potential customers.

Business Profiles Save Time
Business profiles also allow you to promote posts directly from Instagram instead of requiring a promotional effort through another platform. This reduces the amount of time from ad to customer drastically, and it also gives content creators who enjoy using Instagram more power to leverage the platform.

Business Profiles Expand Options
Creating an Instagram business profile also opens up your marketing options to the future innovations that will undoubtedly come to the business side of Instagram first. Among other things, the platform has promised even more robust analytics, partnerships with other major social media platforms, and a continually growing audience with more opportunities for direct revenue from the platform.

How to Change Your Profile
Facebook has created a page for people who are looking to convert their personal Instagram profiles into a business profile here.

our Next Move
In terms of social media marketing, Instagram is currently the king of the internet. Make sure that you bolster your ability to market your wares and analyze your campaign with an Instagram business profile. 802Social is here for all of your social media needs — call us when you are ready to take your online marketing campaign to the next level.

Instagram - Part One: Intro

Part One: Intro

We’ve explored how to identify which social media platform is right for your business; now, we’ll begin to explore the complexity and benefits of one of those platforms: Instagram. Instagram is an online mobile photo-sharing, video-sharing and social networking service. It’s used as a tool for conveying a message in an attractive, pictorial way. The social platform is used for like sharing photos and :15-second videos to those that you are connected with and can be seen when utilizing hashtags.

It’s expected Instagram usership will climb up to nearly 107 million by the light bulb may be going off in your head: why am I not on Instagram for my business?

Over the course of the next few months, join us in exploring what Instagram can do for business, how to utilize it the best way and how to gain fans (along with other FAQs). We encourage you to come along on this journey with us to learn more about how to use Instagram for your business and decide for yourself if it’s the right platform for you, your business and your customers. 

Advice from 802Social:
The biggest piece of advice we have when using Instagram is to be thoughtful about each post you make. It’s not about the numbers here, it’s about quality, provocative content that can catch someone’s eye, it is about presenting your content in a unique, clever and thoughtful way and trusting the rest will fall into place. It is certainly worth investing some money in professional photography and videography to get the kind of content you need, otherwise, iPhone photos are completely acceptable as long as they’re not poor quality or uninteresting.

Another piece of advice we have is to use Instagram as a relationship tool with your customers. Show your customers and fans the “insider eyes” of what it’s like to create your product, or what it’s like in the day-in-the-life of an employee. Get creative with out you present your narrative.

Lastly, interact. Participate in the conversations, react to comments, and start your own conversations on other like-minded accounts photos. This will help you to build a community. Share (or #regram) other photos that you like that have to do with what you’re promoting or marketing. Along the same point, encouraging your usership to provide you with content. This can be done with a simple call-to-action or you can run Instagram Contests (blog post coming soon).

As always, if it all sounds great, but a bit too overwhelming to manage, 802Social is here to help.