Have you created your story yet?

“There is no greater agony than bearing an untold story inside you.”
― Maya Angelou, I Know Why the Caged Bird Sings

Your business is so much more than the products and services you sell, and the world needs to experience that to really feel connected to you.

Instagram has made it possible for you to tell your story in ways that are far more creative and personal than ever before, and all without overwhelming your audience with a non-stop barrage of posts all day long.

Instagram Rewrites the Story
Instagram Stories are daily slideshows that invite people to experience your day right along with you.

Stories are found at the top of your Instagram home screen, they last for 24 hours, and you can keep adding to the story at any time, all day long. You can see who viewed your Stories at the bottom of the screen, giving you unique insights into your Instagram community.

More than just static images, Stories allow you to incorporate short videos, and add creative flourishes to images with text, drawing tools, face filters, and of course, fun stickers!

When you see a rainbow around the profile picture of someone you follow, that means they have a new Story to share.

HOT OFF THE PRESS! – Instagram has just added Insights to Stories! You can now see how people are viewing your Stories on each individual clip. Now more than ever you can see how people engage with you and your Stories in real time, how often, and what they’re looking at.

Tell Your Story
Let’s break it down simply, so you can dive right in:

1. Go to your Instagram Home Screen and swipe left in your Feed. You can also quickly launch Stories by selecting the camera icon on the top left.

2. Just like with your camera app, tap the circle button at the bottom of the screen to take photos, or tap and hold to record a video.

3. You can edit photos or videos with text or add drawings by tapping the pen icon. There are three types of pens, the third one makes your sketch look like a neon sign.

4. Tap Done to save your Story, then tap the Add Your Story button to share it.

5. Voila, you just told your Story!

Tricks of the Trade
Save your story for later, or send it directly to a friend; add your location to connect with others in the area; go hands free, or create a Selfie Sticker.

There are all sorts of tricks in using Instagram Stories for your business to help make your Story STAND OUT amongst all the others, build your brand, drive traffic, and increase engagement.

Connect with 802Social on Instagram to learn more.

Tell Your Story with Style! Contact us today, and get your story moving.

Stories are Social

5 Tips to Growing Your FB Business Page

As of the first quarter of 2017, Facebook had 1.94 billion active monthly users.
One point nine four billion!

Does your business need to be actively marketing and making connections on Facebook? Only if the possibility of reaching one quarter of the world’s population with your message sounds exciting! Yes, you absolutely should be on Facebook, but you already knew that; the question isn’t whether your business should have a Facebook page, the question is what do you do with it? How can you successfully grow your business using Facebook most efficiently and effectively?

Be Consistent
Show up regularly with compelling content of real value that is relevant to your business, and of particular interest to your Facebook community.

Don’t drop off the face of the earth! One of the most important things you can do for your Facebook audience is show up consistently, and keep delivering content that provides insight and usefulness. Be fascinating!

Link It!
Plaster the internet with links to your Facebook business page. Wherever you’re reaching your clients and community, they should find that little Facebook icon that links directly to your business page.

The link should be in your email signature, in the footer on every page of your website, in your bio on Google+, LinkedIn, or Twitter. Anywhere and everywhere you can put it, link people back to your Facebook page to keep them engaged.

Create Conversations
Get people talking. Create conversations that takes on a life of their own about the work you do, and the business you’re in. Facebook loves this!

Present ideas and ask questions! Invite people into the conversation, and then let that conversation expand on its own. You’ll be surprised how far those conversations can go, and how many people will be organically pulled into it, connecting to your business, and creating real value through dialogue and participation.

Content Calendars
Just what it sounds like, content calendars are your way to plan and organize upcoming social media content. Just like you mark your niece’s and nephew’s birthday on the calendar on your wall (you still have a wall calendar, right?), there are important dates throughout the weeks, months, and year that you will want to highlight in social media.

Your content calendar should contain important dates that matter to your business including holidays, special events, product launches, milestones, and campaigns. Content calendars keep you organized, they help you know what you’re publishing, where, and when, and collaborate more efficiently with others on aligning compelling content with real world experiences for your business and clients.

Monitor and Measure
There are many tools out there designed to help keep you organized, and provide real world analytics to measure if your social media efforts are successful.

Hootesuite, Sprout Social, or Agorapulse, are just a few examples. Each has its perks, but it really comes down to how you use it. While Facebook provides unprecedented opportunity to connect with your community, it can be hard to know just how well you’re doing out there without digging into the analytics, see what’s working and what isn’t, and adjust as needed.

Let Us Help!
Didn't realize a simple Facebook page could be so complex? Let us help!
Sign up for a FREE 15-minute call, and let’s get your Facebook business page moving.

Stay social in the 802!


"Knowledge Is Not Power, Execution Is Power"

Having emoji fun with Sue B!

Having emoji fun with Sue B!

"Knowledge Is Not Power, Execution Is Power"

Weekend Workshop Download Part 2

Perhaps the one thing better than simply clicking the little heart icon on Instagram as a captivating photo of the beach scrolls by, is picking yourself up and heading to the beach yourself for a weekend of nature, nurture, knowledge, and execution!

The weekend featured catered meals, walks on the beach, yoga classes, and happy hours alongside the requisite workshops and presentations. Our "Welcome Night" on the Cape was a wealth of lobster rolls and icy Cape Codders. Anywhere with their own world-famous cocktail works for me.

I should back up for a second: The unparalleled Marie Forleo, self-described ‘multi-passionate entrepreneur,’ is also the marketing marvel behind B-School - an “8 week, interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence.”

Marie Forleo, it turns out, is associated and affiliated with Sue B. Zimmerman, the same Sue B. Zimmerman I've been following and learning from for years. I actually found her on Twitter when I first opened my business. She’s truly the most engaging expert I've ever followed.

So, here we are at the Cape, a group of 26 B-Schoolers who have been working and learning together online for 8 weeks, finally breaking it down face-to-face, with Sue B. Zimmerman and her social media team orchestrating, entertaining, and educating.

Projects vs. Tasks
This weekend was all about our “Brand Plan.” The importance of developing a plan that includes actionable and intentional business values, published content, promotion, outreach, nurturing, and selling.

We focused heavily on projects vs. tasks, the difference and importance of both, we shared stories about getting stuck, we brainstormed ways to get unstuck and plow forward, and we did so alongside proven talent in every respect sharing tips and tools at every turn.

Instagram Stories & Sign-Off Emojis
The way Instagram has it set up, “Stories” are supposed to feature pictures you've taken within the last 24 hours, all bundled together in a slideshow at the top of your Instagram feed. But what about re-purposing old pictures for use in your Instagram Story?

We learned a "ninja tip" on exactly how to do that, and how to sign-off your Instagram post with an emoji; a little emoji with emotion. Mine is a little butterfly 🦋! Find yours! They’re searchable in Instagram, and they make your post instantly recognizable.

Connect via Facebook Groups
Facebook groups are designed to allow you to easily connect and coordinate with friends and family of like mind and interest, share and search for documents, discussions, updates, and information within a specific intentional group of people at once.

There are groups out there for just about everything, and as many groups as there are people, if not more! They’re just waiting there for you to connect with them, get your name out, share information, spread the word, build your brand, create new leads, and expand your business.

Express Yourself
Social media is awash in businesses and people jockeying for attention, each with their own story to tell, but not necessarily telling it well.

The value of sharing your authentic personality on social media cannot be understated. Be present and be personal. Engage with your community and your clients openly and often. Always respond to blog comments and remember to say thank you, always! :)

Priceless Value
My weekend in Cape Cod was better than any conference I've ever been to, hands down! Sue, Morgan and Rachel were inspiring and absolutely amazing; and Marie’s B-School foundations provided fertile soil to build upon and grow.

The insights and information we walked off that beach with were truly priceless for all of us, who are now back to working together remotely in our Facebook Groups, and any other way can.

Thanks to my new friends, collaborators, and mentors, I now have even more tools at my fingertips to support and nurture my clients and their incredible businesses even further, helping them realize and capture their exceptional nature, and succeed in sharing that with the world.

Till the next adventure, stay social!

Creating Campaigns & Striking Statistics

Weekend Workshop Download Part 1


I recently read that “only 12% of businesses feel that they are using Social Media effectively, and yet approximately 60% of businesses are using Social Media.” Statistically speaking, how many of those businesses are sending their staff in charge of their social media efforts off to a weekend workshop with one of the industry’s leading experts in the field?
Who has time for that? I do!

Workshops, retreats, and conferences can totally be hit or miss, we all know that, but networking being an absolute necessity in the work I do, and necessity being the proverbial ‘mother of invention,’ workshops and conferences are a must. Any conference lead by the incomparable, Sue B. Zimmerman - ‘network ninja,’ Instagram expert, mentor, and social media powerhouse, is bound to be the mother of all conferences!

Boston Bossy
My spring of retreats and social media saturation started on a Friday afternoon in Boston at the home of Sue B. Zimmerman, the hub of her campaign headquarters. Sue and her team, the remarkable Morgan and Rachel, are social media campaign wizards! And with wizards, it’s all about what goes on behind the curtains.

Nearly twenty people from a wide range of business backgrounds settled in and over the next 8 hours, we were graciously offered extraordinary access behind the scenes to all the tools, techniques, and tactics Sue and her team use while leading their clients through the various phases of the social media campaign process.

Organization, Targeting, Design, and Marketing; Everything from calendars to Drop Box organization, and all the tips to make them work for you and your clients, instead of against you.

Sue calls herself ‘Boston Bossy,’ in jest of course, but there didn’t seem anything bossy about it to me. Sue is impressively intentional, focused, and determined, and she nurtured our crew through workshops and worksheets, step-by-step coaching, grounding and encouragement with an unaffected humor and patience that was simply the picture of engaging, inspiring, and enlightening mentorship.

So, what were some of the highlights of my weekend in Beantown?

Ask Serious Questions
"A campaign is a concentrated marketing effort for a specific product or story, during a specific time.” A social media campaign is serious business, and a successful campaign requires you ask serious questions, stay organized, and saturate the market.

Sue reminded us to ask ourselves serious questions when approaching any campaign:

  • What is the campaign for?
  • Who am I selling to?
  • What feedback do you need to improve the product or process?

The answers to these questions invariably help guide and focus your work going forward.

Expand Your Reach
The importance of collecting and growing your email list, and how to effectively incorporate that treasure trove of data into your campaign is essential.

So how do you find the treasure? Lead magnets! Lead Magnets are your version of irresistible offerings of specific value in exchange for contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you get from any specific offer.

Think of what you do, how you do it, and what could be the most irresistible thing you can offer the world. Sue and her team call this the "Brain Dump." Everything you need for your next Lead Magnet is in your head, so sit down, open a word document or notebook, and dump it all out there. No need to worry about design, format, photo, links, or anything else until the information is out of your head; then you can worry about the details.

Prep Your Pictures
Create and/or collect all the images you’ll need for your campaign ahead of time, organize and file them together in the same location so that when you're ready to launch, you’re not scrambling for the right images to portray your message.

Skyscrapers to Sand Castles
Two weeks after my whirlwind workshop in Boston, I headed to Cape Cod for a full weekend of immersive learning and networking, also with Sue B. Zimmerman!

Stay tuned for the next installment - Weekend Workshop Download Part 2

Social Media – You can do it yourself, but will you?

Try this scenario on for size: You’re doing your daily fly-over of the social media landscape, taking in the sights and sounds on Facebook and Instagram, shooting off a few emails to colleagues and potential clients, and skimming a couple blog posts your industry cohorts posted to LinkedIn, and you think to yourself, “Gee, I’m pretty savvy and plugged in. This is great, I totally got this!”

Of course, it’s Saturday morning, so you’ve finally got a few minutes over coffee to peruse the Internet, catch up on email, and pat yourself on the back; but what happens when Monday rolls around…?

Prioritize Your Passion

To do what you do best every day, you need to be focused and engaged. Everyone knows that social media is both an essential part of the new networking landscape, and an unapologetic time and energy suck! The minute you try your hand at directing your social media strategy because you know your business needs it, you just as quickly realize you may as well be herding a flock of seagulls.

Before you know it, an hour’s gone by, your email’s backed up, you’ve watched three totally inane videos (two of which are just people falling down), you haven’t managed a single thought in less than 140 characters, and you’ve done nothing even remotely constructive with regards to your business’ social media demands.

But you’ll get to it eventually, right…? So, when, exactly, is “eventually.”

Post and Go, No and NO!

On the other hand, maybe you did manage to tweet a little something, and post a photo of your latest project, but what does it mean to just “post and go?”

Anyone can “post and go;” post and go is not a strategy, it’s a tactic, and while it may mean you’re at least partially present and possibly photogenic, it doesn’t necessarily mean you’re being productive.

Simply put, an effective social media strategy is multidimensional, intentional, and super complex; and while you may have all the best intentions in the world to formulate and manage that strategy, the truth is, you probably won’t, post and go is really all you have time for.

I Know What I Know

As the shifting sands of the social media landscape transform the idea of effective strategy by the minute, how are you even supposed to know, anyway!?

Right now, there’s a kind of Moore’s Law with regards to social media. The landscape seems to expand exponentially every year, and countless more people get plugged into its network every day. It’s no wonder you can’t keep up! It’s enough for you to stay on top of what it is you do best, let alone wade into the world of social media and do more than simply stay afloat.

You know what you know, and the pros know what they know. The world is pretty specialized and we all save ourselves time, money, and pounding headaches by knowing when to go to a professional and letting them do what they do best, so we can focus on what we do best.

So, keep this in mind, with regards to social media:

· Let’s be honest, you think you will but you probably won’t.

· It’s next to impossible for a business owner to stay up to date as the landscape is shifting every day.

· Your best marketing strategies need to align with your business, your industry, and your and other marketing efforts.

· Social Media Mavens are out there to make it all happen!

I cannot stress enough how important it is to hire an expert to effectively craft and manage your business’ social media strategy. Professionals are there to manage your brand and your message, speak meaningfully with one voice across all your social media platforms, engage your current client portfolio, excite potential new clients, and take an enormous weight off your back, you just need to let them do it.

Are you a "Post and Go" kind of person or know someone who is? Leave us a comment and let us know. And as always, we're here to help so give us a call!


Creative Content – Going Viral

If you don’t cover your mouth when you sneeze, you won’t necessarily give everyone you come into contact with that nasty cold, but if you did, if every time you sneezed, or tweeted, or posted to Instagram or Facebook, someone shared that link with another person, and then that share led to three more shares and so on, your sneeze, or your post, will have gone viral.

Creating the most contagious, exponential social media content is unlike any viral epidemic in two important ways:

  • Viral social media content has a very short lifespan, so make it count.
  • While viruses have a life of their own, you need to create content that is compelling enough to go viral.

Viral Ecology
For you to be the most successful at consistently creating social media content that goes viral, and gets your name and brand out there in front of the most people possible, you need to understand what the social media landscape is looking for, and when.

Assistant Professor of Marketing at the Wharton School of Business, Jonah Berger, who specializes in what makes content go viral, highlights three key points:

  1. Positive content is far more likely to go viral than negative content.
  2. Content that evokes authentic emotions like awe, surprise, anger, fear, lust or empathy is more likely to go viral than content devoid of emotional context.
  3. Practical content that is useful to people is much more likely to be shared.

Getting the pulse of the social media landscape is less about trying to absorb everything that is being posted and shared, and more about what is being shared the most, what is “trending,” and why.

Practical Insights
The day-to-day running of your business means that you’re likely to find yourself out of the loop way more often than you’re in it; so how are you supposed to get any insight into where the social media landscape is trending, and where you should focus your energy if you want your message to inspire people and spread like wildfire?

My experience tells me you should focus on two things to be most successful: practical content, and realistic action steps. Make it easy for your audience to quickly see the value in what you’re offering, and then offer them a painless way to put that into action in their own lives, get involved, or share more widely.

Online petitions are a great example of how this works really well, evoking authentic emotions at the same time. It doesn’t matter if the petition is political or not, right or left, but when you’re asking someone to assert their opinion on a certain topic, stand up and be counted, they are very likely to do so in part because you’ve inspired an emotional relationship to the action, and you’ve provided a very simple way for them to get involved.

Teach, Provoke, Inspire, Interact, and Engage!
Going viral is the brass ring of the social media circus, and for the billions of posts that go live every day, a very small percentage will achieve viral status.

What Jonah Berger calls the “Virality of Online Content,” is defined in part by those posts that provoke or inspire high-arousal emotions, provide practical tools and actions, surprise people with unexpected and useful information, and engage people beyond the few seconds it takes to scroll through the page.

Take a minute to really look at what’s trending and see what those things have in common with each other. Look for trends specific to your industry and see where people have been able to distinguish themselves from the masses. And lastly, take a good look at what it is that you do that arouses real emotion, engages people, and offers them something they may not be getting anywhere else.

With all that in mind, I’d still recommend covering your mouth when you sneeze, but sneeze as loud, as emotional, and as inspiring as you can when your posting to social media.