Facebook Groups: Connecting Your Community

In my blog post from last August about Growing Your Facebook Business Page, I noted with some amazement that by the first quarter of 2017, Facebook had 1.94 billion active monthly users; by the fourth quarter, that number jumped to 2.2 billion! Of those 2.2 billion individual users, one billion belong to Facebook Groups.

Facebook has long held to its original mission statement, which committed the platform to giving “people the power to share and make the world more open and connected.” There is no question they still do that, but in 2017, Facebook introduced the company’s new mission statement which envisions providing, “people the power to build community and bring the world closer together.”

802Social Blog FBGroups.JPG

This focus on building communities and groups, is a natural evolution of the way we interact every day. Groups can galvanize new possibilities, and forge new, active, and important webs of connection.

Create Your Group
Anyone can create a group. Chances are, there’s already a group out there rallied around your particular interest. Do your research before you create your own group. Type your interest in the search bar at the top of the page and choose “Groups” from the list of possible search categories.

Groups can be small, just you and your siblings, or you and your office mates, or a much larger community of like minds in your industry. If you find groups related to your business or interests already exist, join up! Plugging into a group offers insights into trends and discussion you otherwise might be missing, allows you to keep an eye on the conversation, and provides an opportunity to present your brand’s perspective.

Set your notifications to alert you whenever there’s a new posting so you can stay on top of the conversation, at least for a little while.

Attract Like Minds
When you begin to set up your group, you'll need to decide on a name that resonates with the community you’re looking to connect with. Search for names you think work best to make sure they haven’t already been taken.

Make sure whatever name you choose clearly represents what your group is about. It's not necessary to make a single catch-all group, you may want to create smaller, more individualized groups focused on specific services or products your business offers. For example, TV networks have groups for their entire network, and separate groups for individual programs.

Invite people to join your group. Colleagues, employees, friends and family will help get things started. Spread the word by cross-promoting your new group on other platforms and reaching out specifically to active contributors to your Facebook Page or similar groups; let them know you’re creating a group that you’d love them to be a part of.

Privacy & Personality
There are three types of groups on Facebook, depending on the group's privacy settings:

· Open – Anyone can view the group, its members, and their posts.

· Closed – Anyone can view the group and its members, but only members can see group posts.

· Secret – Only members can see the group or any of its information.

Set the privacy of your group to reflect how you want the group to interact and conversations to unfold. As the group evolves, so can your privacy settings. You may start open, but want to close up a bit as your group really expands.

Finally, you’ll want to personalize your group. Go through the group settings to make sure you’ve provided all the information, photos, and images you can to customize and brand your group’s Facebook presence. Start populating your group feed with relevant content, and engage in any conversations that get started and gain traction.

Promote the conversation by asking questions, or asking specifically for input or advice. Conversations are the foundation of connections, and connections are what hold your group together.

Still unsure? Join my Facebook Group, and have a look around!  Behind the Scenes of Social Media

Be social! Join the conversation with 802Social.

Blah, Blah, Blog… What’s the Big Deal?

Why blog_.png

There’s something I really like about writing a blog about blogging. We’re always told the best leaders lead by example, so it just seems fitting I should carve out a little time to write a blog about blogging.

My clients ask me all the time if I think they should start a blog for their business. Most of the time they rattle off a litany of reasons why they can’t, or haven’t yet. The number one reason most people don’t start a blog for their business is that they simply feel like they don’t have the time, and if there’s anything I really understand about running a business on top of everything else we do in the world, it’s definitely that feeling that there’s never enough time.

Just like everything else you do for your business and personal life, finding time to write a blog is all about sensible scheduling, reasonable expectations, and responsible deadlines. But why should you even consider doing it...?

Value & Insight
I like to think about blogging as both a way for me to focus my thoughts and insights, hone my skills, and reflect intentionally on the work I do; and a way I can provide real value to my clients and community.

Your business is constantly jockeying for attention from loyal customers, and working to build an engaged and active audience. The more value and insight you can provide for what is basically free, the more likely you are to build and retain an enthusiastic customer base.

Blogging is a way for you to differentiate your business from all the others. It’s where you can express your own personality, share valuable insights and information with a community that is interested in what you have to offer, and distinguish yourself as knowledgeable and experienced.

· Attract and Excite Your Audience
· Express Your Personality and Share Your Expertise
· Provide Real Insight and Value

Blogs aren’t limited to simply writing. The most dynamic blogs include photos, videos, links to specific pages on your website, or other social media platforms. The more you can do to keep your audience engaged, and provide access to insights and information they’re not finding elsewhere, the more they’ll come to rely on you and share your blog with a wider audience.

Social Media Content
Blogging for your business also provides you with ready-made content for other social media platforms. Writing a blog post once or twice a month should be a key part of your overall content marketing and social media strategy, and it’s a great way to drive traffic to and from all of your online venues.

New and relevant blog posts provide content and targeted destinations for email marketing campaigns, Twitter, Facebook, and Instagram posts. All your social media postings should include links to your various other social media outlets, websites, and related blog posts. It’s like a shell game, except that under every shell there’s more interesting and illuminating information, and it keeps people and search engines interested and engaged in your business.

SEO & Google
Sometimes you just have to the feed the beast, and this beast loves valuable, relevant content. Google and other search engines are constantly scouring the internet and your website for new and dynamic content. Static, stand-alone websites that haven’t been updated in years, fall off a proverbial cliff when it comes to search engine ranking.

Blogging is an exceptional way to keep your website and other social media platforms active and attractive to search engines. Any new strategic content, text, videos, images, links you post, all work to attract search engines back to your website where they review your site and increase your ranking.

Make the Time
Make your blog a part of your business, or more importantly, a part of your business’ marketing strategy. Blogging shouldn’t be a chore, it should be more of an opportunity once or twice a month to sit down for an hour and focus your attention on something specific and interesting about the work you’re doing.

Don’t worry about length. Short blog posts with a couple of images and links are sometimes even better than longer posts that delve deeper into a particular topic. Use your blog to answer common questions you’re hearing from your clients and customers. Highlight new trends in your industry, or offer compelling solutions to your customers’ ‘pain points;’ they’re looking for answers, you just have to provide them, and blogging is a great way to do just that.

Blog social with 802Social, we’re spreading the word!

“Hustle” – Welcome to my word for 2018!


hus·tle /ˈhəsəl/ (verb) 1. the courage, confidence, self-belief, and self-determination to go out there and work it out until you find the opportunities you want in life. (urbandictionary.com)

 The last two internet-fueled mega-decades of innovation and independence spawned what some people are calling the “side-hustle generation;” a near millennial obsession, if not an art of instinctual necessity. In this context, the “hustle” implies an almost deceptive stealth, as if the thousands stitching success together on Etsy while driving an Uber to tidy up their Airbnb were somehow pulling a fast one on everyone, but that’s not the way I see it.

A Different Kind of Year

2017 was a different kind of year for 802Social. I spent a lot more time working directly on my business, more so than ever before, slowly shifting the side-hustle to the main event, and I’ve been doing that through sheer dedication and tenacity. Even so, I've still only just started to scratch the surface of what I want to do, and what 802Social is poised to become.

·       Leaving a job after 16 years

·       Starting your own business

·       Being your own boss for the first time

·       Developing time management skills and the knowledge to successfully
run a business while raising a family

·       Pitching yourself to prospective clients

·       Closing the deals

·       Being successful with each client

Any of this sound familiar? All of it took serious hustle and determination. Not the “side-hustle” kind of hustle, the dogged, determined, confident courageous kind, the kind 2018 is made of.

The Cobbler Has No Shoes

At times, I feel very much like the cobbler in that old saying. I work so hard for my clients every day that I sometimes I forget one of the most important clients of all –  802Social!

A cobbler can’t “walk the walk” without shoes, that seems obvious enough. For 802Social to “walk the walk,” I’m starting off with committing to the conversation: 2018 will see at least one blog post per month, putting the social back in the 802.

I’m working on my list of ideas now, so if you have any questions or ideas you would like for me to explore regarding social media, send me a message.

Also, if you’re not seeing that one blog per month, feel free to call me out! :) Sometimes that hustle needs a little a kick in the pants.

I Want More!

The world of social media means surrounding yourself with inspirational people doing inspirational things all over the place, and sharing your inspiration with them. That’s a lot of inspiration! Courage, confidence, and self-determination got me where I am today, but today is not the destination.

Social media hangs its hat on the “call to action.” Laying yourself bare and putting your personal, financial, business and strategic goals out for the world to see can be downright terrifying, but it can also be the best way to rally your hustle and call yourself to action, so that’s exactly what I’m doing.

I want more, 2018! And, I’m coming to get it!

Hustle with 802Social, we’re going places!


Instagram Live – Lights. Camera. ACTION!


Instagram has done it again! There is a certain intimacy to the relationships we cultivate these days with the organizations and businesses we support and follow. Social media allows us to stay informed and even peek behind the curtain in ways we never could before.

Instagram has taken that relationship to the next level. You can now connect with your Instagram audience in real time with Instagram Live.

Your patrons, followers, friends, family, and supporters are all carrying a digital tin can in their pockets all day with a string attached that connects directly to you. Anytime you want to, you can pick up the can on your end and let everyone know what you’re up to.

Show and Tell
The most important reason to “go live” is simply to invite your audience to share something that feels vital and personal. It’s the kind of connection and engagement you just couldn’t offer before.

· Launching A New Product
· Big Announcement
· Behind the Scenes
· Live Q&A
· Live Chat

You’ve done all these things before in analog; maybe you’ve sent out a press release, or an email blast to your client list, but now that you’ve worked so hard to build a dynamic Instagram following, it’s time to show them who you are and what you’re up to in ways a simple email never could.

Go Live! Let’s get started. How to launch your first Instagram Live.
· Click the camera icon on the top left from your home screen.
· You’ll see four options: Live, Normal, Boomerang, Rewind, and Hands-free.
· Select ‘Live.’ All you need to do is push the “Start Live Video” button and you’re rolling.
· You are now broadcasting live. Your Instagram followers will get a notification that you are currently live.

A few important things to remember:

1. Pin the title of your video – People are dropping in and out of live videos all the time, so a great way to encourage them to stay is to let them know what you're actually talking about. Type a short comment at the start of your video and tap to pin it. Your title will stay on the screen for all to see.

2. Who's watching? – Tap on the eye icon at the top left to see who’s watching. If you happen to see some pesky trolls watching or commenting inappropriately, tap the "x" next to their name to remove them from the live stream.

3. Use both views of your camera – Be the director. Flip between the view of yourself talking, and what it is you’re talking about. This is a great way to keep people engaged as you invite them into your world. Note: At this time, you cannot use the flash when live.

4. Analytics – Once you tap "End Broadcast," a screen will appear showing you the total number of viewers. Take a screenshot of the analytics and save it for later comparisons. You’ll also see an arrow in the top right corner, which will allow you to save your entire broadcast to watch again and again. :)

5. Turn on Notifications – Users that have their Notifications turned on will receive a message when you go live, and you’ll be able to see how many people are tuning in. Remember to turn your Notifications on, too, so that you will also get alerts when people you follow go live.

How to Get People to Show Up?
Tell them! Use all the tools you already have at your disposal to reach out to your audience and let them know you’ll be going live. Make an announcement on Facebook, FB Groups, Twitter, email, blog, Instagram, Instagram Stories, etc.

Plan it out! Know ahead of time exactly why you’re going live, what you want to show and tell, and what you want to accomplish. Make sure you’re bringing real value to your live appearance; give people a reason to not only show up, but to stick around and see what you’re up to.

Have fun! Don't worry if you feel silly or a little shy to go live, it gets easier! Many experts including myself have gone live many times with no one showing up. Just remember, your live recording stays active for 24 hours, which gives users plenty of time to find you and wonder why they missed it in the first place

GO LIVE with 802Social on IG to learn more!

Still Life in Moving Pictures

Instagram Carousel takes your audience on an animated ride through your life and times. A single still shot can speak a thousand words, but how many words can 6 still shots and 4 videos speak? Or 1 conspicuous selfie and 9 hilarious videos? Or 8 captivating photos, and… you get the point. Carousel lets you share up to 10 photos or videos in a single post!

Upsell on Carousel
Instagram does so much of the heavy lifting for you when it comes to selling your business and services, but a single still shot of your shop or sales team at the company picnic doesn’t tell the whole story.

Carousel lets your audience come along for the ride. By sharing multiple videos and photos in a single post, you can capture your audience and share an experience you otherwise wouldn’t be able to. Swiping is engaging, and engaging means your audience is connecting with you and your brand, so get them swiping.

Your Carousel can revolve around a certain theme – your new product line, or your building expansion; or it can be a scrapbook of a day in the life at your business. When Instagram users go their feed, they’ll see a double set of white squares in the top right-hand corner of the image indicating it’s a Carousel. Once in the Carousel selection, those white squares will be replaced with blue dots at the bottom of the image. In either case, users can swipe back and forth to see all the photos and videos in your Carousel, liking each one along the way.

Create Your Carousel
It won’t slow down, so hold on tight:

1. Click the plus icon as you would normally to add a photo or video
2. Select the double layered square icon
3. Select up to 10 images or videos in the order you want them displayed
4. Click Next
5. Apply filters if desired. You can choose different filters for each image, or a single filter for all of them
6. Add captions and hashtags, tag your friends, and that's it...your world spins madly on!


Round and Round…
Carousel posts are ideal for sharing a project in progress; before, during, and after photos; or grouping a series of photos together all of a single event.

When I post a Carousel, I like to add in the caption "Swipe Left,” (actually I use the left arrow), since Carousels are still catching on, and not everyone is on board yet.

Give it a go! Create your Carousel today and share your story like never before.

Stay connected with 802Social on IG to learn more!

“And the seasons they go 'round and 'round And the painted ponies go up and down. We're captive on the carousel of time. We can't return we can only look behind. From where we came. And go round and round and round In the circle game.” ― Joni Mitchell, The Circle Game

Have you created your story yet?

“There is no greater agony than bearing an untold story inside you.”
― Maya Angelou, I Know Why the Caged Bird Sings

Your business is so much more than the products and services you sell, and the world needs to experience that to really feel connected to you.

Instagram has made it possible for you to tell your story in ways that are far more creative and personal than ever before, and all without overwhelming your audience with a non-stop barrage of posts all day long.

Instagram Rewrites the Story
Instagram Stories are daily slideshows that invite people to experience your day right along with you.

Stories are found at the top of your Instagram home screen, they last for 24 hours, and you can keep adding to the story at any time, all day long. You can see who viewed your Stories at the bottom of the screen, giving you unique insights into your Instagram community.

More than just static images, Stories allow you to incorporate short videos, and add creative flourishes to images with text, drawing tools, face filters, and of course, fun stickers!

When you see a rainbow around the profile picture of someone you follow, that means they have a new Story to share.

HOT OFF THE PRESS! – Instagram has just added Insights to Stories! You can now see how people are viewing your Stories on each individual clip. Now more than ever you can see how people engage with you and your Stories in real time, how often, and what they’re looking at.

Tell Your Story
Let’s break it down simply, so you can dive right in:

1. Go to your Instagram Home Screen and swipe left in your Feed. You can also quickly launch Stories by selecting the camera icon on the top left.

2. Just like with your camera app, tap the circle button at the bottom of the screen to take photos, or tap and hold to record a video.

3. You can edit photos or videos with text or add drawings by tapping the pen icon. There are three types of pens, the third one makes your sketch look like a neon sign.

4. Tap Done to save your Story, then tap the Add Your Story button to share it.

5. Voila, you just told your Story!

Tricks of the Trade
Save your story for later, or send it directly to a friend; add your location to connect with others in the area; go hands free, or create a Selfie Sticker.

There are all sorts of tricks in using Instagram Stories for your business to help make your Story STAND OUT amongst all the others, build your brand, drive traffic, and increase engagement.

Connect with 802Social on Instagram to learn more.

Tell Your Story with Style! Contact us today, and get your story moving.

Stories are Social

5 Tips to Growing Your FB Business Page

As of the first quarter of 2017, Facebook had 1.94 billion active monthly users.
One point nine four billion!

Does your business need to be actively marketing and making connections on Facebook? Only if the possibility of reaching one quarter of the world’s population with your message sounds exciting! Yes, you absolutely should be on Facebook, but you already knew that; the question isn’t whether your business should have a Facebook page, the question is what do you do with it? How can you successfully grow your business using Facebook most efficiently and effectively?

Be Consistent
Show up regularly with compelling content of real value that is relevant to your business, and of particular interest to your Facebook community.

Don’t drop off the face of the earth! One of the most important things you can do for your Facebook audience is show up consistently, and keep delivering content that provides insight and usefulness. Be fascinating!

Link It!
Plaster the internet with links to your Facebook business page. Wherever you’re reaching your clients and community, they should find that little Facebook icon that links directly to your business page.

The link should be in your email signature, in the footer on every page of your website, in your bio on Google+, LinkedIn, or Twitter. Anywhere and everywhere you can put it, link people back to your Facebook page to keep them engaged.

Create Conversations
Get people talking. Create conversations that takes on a life of their own about the work you do, and the business you’re in. Facebook loves this!

Present ideas and ask questions! Invite people into the conversation, and then let that conversation expand on its own. You’ll be surprised how far those conversations can go, and how many people will be organically pulled into it, connecting to your business, and creating real value through dialogue and participation.

Content Calendars
Just what it sounds like, content calendars are your way to plan and organize upcoming social media content. Just like you mark your niece’s and nephew’s birthday on the calendar on your wall (you still have a wall calendar, right?), there are important dates throughout the weeks, months, and year that you will want to highlight in social media.

Your content calendar should contain important dates that matter to your business including holidays, special events, product launches, milestones, and campaigns. Content calendars keep you organized, they help you know what you’re publishing, where, and when, and collaborate more efficiently with others on aligning compelling content with real world experiences for your business and clients.

Monitor and Measure
There are many tools out there designed to help keep you organized, and provide real world analytics to measure if your social media efforts are successful.

Hootesuite, Sprout Social, or Agorapulse, are just a few examples. Each has its perks, but it really comes down to how you use it. While Facebook provides unprecedented opportunity to connect with your community, it can be hard to know just how well you’re doing out there without digging into the analytics, see what’s working and what isn’t, and adjust as needed.

Let Us Help!
Didn't realize a simple Facebook page could be so complex? Let us help!
Sign up for a FREE 15-minute call, and let’s get your Facebook business page moving.

Stay social in the 802!


"Knowledge Is Not Power, Execution Is Power"

Having emoji fun with Sue B!

Having emoji fun with Sue B!

"Knowledge Is Not Power, Execution Is Power"

Weekend Workshop Download Part 2

Perhaps the one thing better than simply clicking the little heart icon on Instagram as a captivating photo of the beach scrolls by, is picking yourself up and heading to the beach yourself for a weekend of nature, nurture, knowledge, and execution!

The weekend featured catered meals, walks on the beach, yoga classes, and happy hours alongside the requisite workshops and presentations. Our "Welcome Night" on the Cape was a wealth of lobster rolls and icy Cape Codders. Anywhere with their own world-famous cocktail works for me.

I should back up for a second: The unparalleled Marie Forleo, self-described ‘multi-passionate entrepreneur,’ is also the marketing marvel behind B-School - an “8 week, interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence.”

Marie Forleo, it turns out, is associated and affiliated with Sue B. Zimmerman, the same Sue B. Zimmerman I've been following and learning from for years. I actually found her on Twitter when I first opened my business. She’s truly the most engaging expert I've ever followed.

So, here we are at the Cape, a group of 26 B-Schoolers who have been working and learning together online for 8 weeks, finally breaking it down face-to-face, with Sue B. Zimmerman and her social media team orchestrating, entertaining, and educating.

Projects vs. Tasks
This weekend was all about our “Brand Plan.” The importance of developing a plan that includes actionable and intentional business values, published content, promotion, outreach, nurturing, and selling.

We focused heavily on projects vs. tasks, the difference and importance of both, we shared stories about getting stuck, we brainstormed ways to get unstuck and plow forward, and we did so alongside proven talent in every respect sharing tips and tools at every turn.

Instagram Stories & Sign-Off Emojis
The way Instagram has it set up, “Stories” are supposed to feature pictures you've taken within the last 24 hours, all bundled together in a slideshow at the top of your Instagram feed. But what about re-purposing old pictures for use in your Instagram Story?

We learned a "ninja tip" on exactly how to do that, and how to sign-off your Instagram post with an emoji; a little emoji with emotion. Mine is a little butterfly 🦋! Find yours! They’re searchable in Instagram, and they make your post instantly recognizable.

Connect via Facebook Groups
Facebook groups are designed to allow you to easily connect and coordinate with friends and family of like mind and interest, share and search for documents, discussions, updates, and information within a specific intentional group of people at once.

There are groups out there for just about everything, and as many groups as there are people, if not more! They’re just waiting there for you to connect with them, get your name out, share information, spread the word, build your brand, create new leads, and expand your business.

Express Yourself
Social media is awash in businesses and people jockeying for attention, each with their own story to tell, but not necessarily telling it well.

The value of sharing your authentic personality on social media cannot be understated. Be present and be personal. Engage with your community and your clients openly and often. Always respond to blog comments and remember to say thank you, always! :)

Priceless Value
My weekend in Cape Cod was better than any conference I've ever been to, hands down! Sue, Morgan and Rachel were inspiring and absolutely amazing; and Marie’s B-School foundations provided fertile soil to build upon and grow.

The insights and information we walked off that beach with were truly priceless for all of us, who are now back to working together remotely in our Facebook Groups, and any other way can.

Thanks to my new friends, collaborators, and mentors, I now have even more tools at my fingertips to support and nurture my clients and their incredible businesses even further, helping them realize and capture their exceptional nature, and succeed in sharing that with the world.

Till the next adventure, stay social!

Creating Campaigns & Striking Statistics

Weekend Workshop Download Part 1


I recently read that “only 12% of businesses feel that they are using Social Media effectively, and yet approximately 60% of businesses are using Social Media.” Statistically speaking, how many of those businesses are sending their staff in charge of their social media efforts off to a weekend workshop with one of the industry’s leading experts in the field?
Who has time for that? I do!

Workshops, retreats, and conferences can totally be hit or miss, we all know that, but networking being an absolute necessity in the work I do, and necessity being the proverbial ‘mother of invention,’ workshops and conferences are a must. Any conference lead by the incomparable, Sue B. Zimmerman - ‘network ninja,’ Instagram expert, mentor, and social media powerhouse, is bound to be the mother of all conferences!

Boston Bossy
My spring of retreats and social media saturation started on a Friday afternoon in Boston at the home of Sue B. Zimmerman, the hub of her campaign headquarters. Sue and her team, the remarkable Morgan and Rachel, are social media campaign wizards! And with wizards, it’s all about what goes on behind the curtains.

Nearly twenty people from a wide range of business backgrounds settled in and over the next 8 hours, we were graciously offered extraordinary access behind the scenes to all the tools, techniques, and tactics Sue and her team use while leading their clients through the various phases of the social media campaign process.

Organization, Targeting, Design, and Marketing; Everything from calendars to Drop Box organization, and all the tips to make them work for you and your clients, instead of against you.

Sue calls herself ‘Boston Bossy,’ in jest of course, but there didn’t seem anything bossy about it to me. Sue is impressively intentional, focused, and determined, and she nurtured our crew through workshops and worksheets, step-by-step coaching, grounding and encouragement with an unaffected humor and patience that was simply the picture of engaging, inspiring, and enlightening mentorship.

So, what were some of the highlights of my weekend in Beantown?

Ask Serious Questions
"A campaign is a concentrated marketing effort for a specific product or story, during a specific time.” A social media campaign is serious business, and a successful campaign requires you ask serious questions, stay organized, and saturate the market.

Sue reminded us to ask ourselves serious questions when approaching any campaign:

  • What is the campaign for?
  • Who am I selling to?
  • What feedback do you need to improve the product or process?

The answers to these questions invariably help guide and focus your work going forward.

Expand Your Reach
The importance of collecting and growing your email list, and how to effectively incorporate that treasure trove of data into your campaign is essential.

So how do you find the treasure? Lead magnets! Lead Magnets are your version of irresistible offerings of specific value in exchange for contact information. The goal of the Lead Magnet is to maximize the number of targeted leads you get from any specific offer.

Think of what you do, how you do it, and what could be the most irresistible thing you can offer the world. Sue and her team call this the "Brain Dump." Everything you need for your next Lead Magnet is in your head, so sit down, open a word document or notebook, and dump it all out there. No need to worry about design, format, photo, links, or anything else until the information is out of your head; then you can worry about the details.

Prep Your Pictures
Create and/or collect all the images you’ll need for your campaign ahead of time, organize and file them together in the same location so that when you're ready to launch, you’re not scrambling for the right images to portray your message.

Skyscrapers to Sand Castles
Two weeks after my whirlwind workshop in Boston, I headed to Cape Cod for a full weekend of immersive learning and networking, also with Sue B. Zimmerman!

Stay tuned for the next installment - Weekend Workshop Download Part 2

Social Media – You can do it yourself, but will you?

Try this scenario on for size: You’re doing your daily fly-over of the social media landscape, taking in the sights and sounds on Facebook and Instagram, shooting off a few emails to colleagues and potential clients, and skimming a couple blog posts your industry cohorts posted to LinkedIn, and you think to yourself, “Gee, I’m pretty savvy and plugged in. This is great, I totally got this!”

Of course, it’s Saturday morning, so you’ve finally got a few minutes over coffee to peruse the Internet, catch up on email, and pat yourself on the back; but what happens when Monday rolls around…?

Prioritize Your Passion

To do what you do best every day, you need to be focused and engaged. Everyone knows that social media is both an essential part of the new networking landscape, and an unapologetic time and energy suck! The minute you try your hand at directing your social media strategy because you know your business needs it, you just as quickly realize you may as well be herding a flock of seagulls.

Before you know it, an hour’s gone by, your email’s backed up, you’ve watched three totally inane videos (two of which are just people falling down), you haven’t managed a single thought in less than 140 characters, and you’ve done nothing even remotely constructive with regards to your business’ social media demands.

But you’ll get to it eventually, right…? So, when, exactly, is “eventually.”

Post and Go, No and NO!

On the other hand, maybe you did manage to tweet a little something, and post a photo of your latest project, but what does it mean to just “post and go?”

Anyone can “post and go;” post and go is not a strategy, it’s a tactic, and while it may mean you’re at least partially present and possibly photogenic, it doesn’t necessarily mean you’re being productive.

Simply put, an effective social media strategy is multidimensional, intentional, and super complex; and while you may have all the best intentions in the world to formulate and manage that strategy, the truth is, you probably won’t, post and go is really all you have time for.

I Know What I Know

As the shifting sands of the social media landscape transform the idea of effective strategy by the minute, how are you even supposed to know, anyway!?

Right now, there’s a kind of Moore’s Law with regards to social media. The landscape seems to expand exponentially every year, and countless more people get plugged into its network every day. It’s no wonder you can’t keep up! It’s enough for you to stay on top of what it is you do best, let alone wade into the world of social media and do more than simply stay afloat.

You know what you know, and the pros know what they know. The world is pretty specialized and we all save ourselves time, money, and pounding headaches by knowing when to go to a professional and letting them do what they do best, so we can focus on what we do best.

So, keep this in mind, with regards to social media:

· Let’s be honest, you think you will but you probably won’t.

· It’s next to impossible for a business owner to stay up to date as the landscape is shifting every day.

· Your best marketing strategies need to align with your business, your industry, and your and other marketing efforts.

· Social Media Mavens are out there to make it all happen!

I cannot stress enough how important it is to hire an expert to effectively craft and manage your business’ social media strategy. Professionals are there to manage your brand and your message, speak meaningfully with one voice across all your social media platforms, engage your current client portfolio, excite potential new clients, and take an enormous weight off your back, you just need to let them do it.

Are you a "Post and Go" kind of person or know someone who is? Leave us a comment and let us know. And as always, we're here to help so give us a call!